亚马逊Manager, Program Management, RBS Cross Border Program

Amazon.com operates in a global eCommerce environment without boundaries, and operates a diverse set of businesses, including Retail, third party marketplaces, eCommerce platforms, web services for developers. Amazon's Cross Border business provides customers access to Amazon’s worldwide selection with a localized search and browse experience, convenient local payment options, end-to-end delivery solutions and access to native customer service on the local Amazon marketplace. Cross Border business simplifies the cross border shopping process by clearing customs on the customer’s behalf and by guaranteeing that the customer will not have to pay any additional duties and import fees beyond what is shown at checkout. RBS Cross Border team’s vision is to empower customers to “Stay Local, Shop Global” with an objective to improve cross border customer experience and maximize the revenue potential of cross border ASINs by fixing cross-listing, Buyability, discoverability and detail page conversion defects at scale. In 2025, RBS Cross Border team is establishing a new charter for cross border expansion in non-footprint countries (where Amazon has no direct retail presence), to enable customers to access our unique selections through their preferred shopping experiences. RBS Cross Border team is looking for a Program Manager, who will establish the management framework of Selections Health, establish new tasks to improve selection health and drive selection conversion on external store. Key Performance Areas: - Program plan and delivery management independently in a dynamic environment - Influence stakeholders and drive alignment on program priorities, goals and roadmap - Identify new opportunities to initiate sub-programs - Influence upstream teams' priorities and roadmap - Make trade-off decisions and understand when and how to escalate appropriately - Develop solutions and lead implementation - Advocator and practitioner of using technology to solve business problem. - Mentor junior team/project members

RBS Cross Border team is looking for a Program Manager, who will establish the management framework of Deal/Merchandising, establish new tasks to drive business growth and reduce cost. Key Performance Areas: - Program plan and delivery management independently in a dynamic environment - Influence stakeholders and drive alignment on program priorities, goals and roadmap - Identify new opportunities to initiate sub-programs - Influence upstream teams' priorities and roadmap - Make trade-off decisions and understand when and how to escalate appropriately - Develop solutions and lead implementation - Advocator and practitioner of using technology to solve business problem. - Mentor junior team/project members Basic qualifications - 3+ years of program or project management experience - Experience defining program requirements and using data and metrics to determine improvements - Experience in complex problem solving, and working in a tight schedule environment - Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization - Excellent English and Mandarin Chinese written and verbal communication skills Preferred qualifications - 3+ years of driving end to end delivery, and communicating results to senior leadership experience - 3+ years of driving process improvements experience - Experience working cross functionally with tech and non-tech teams - knowledge about search engine or experience in product search optimization

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.

1、需求管理规范制定及落实 协同销售、产品、供应等各方诉求和流程，负责制定公司的需求管理规范，包括需求分类、提报频次与节奏、准确性指标、各方职责等；在日常工作中推动需求管理规范的落实和更新 2、需求对接及应答 对接销售线，构建销售PPL、大客户需求、紧急/突发需求的收集和输出机制；对接产品线，协同产品线按管理规范进行需求信息和诉求的输入，对产品线提货进行审核确认；编制需求FCST传递至下游部门，对销售线、产品线关于资源及供需相关问题，牵头各部门协商解决方案并应答 3、重点大客与项目管理 对接国际业务线，保障国际业务大客和重点项目的供需；为“销售/产品/供应”实际提货需求做好低成本计划储备 4、协同优化供需链路 基于需求信息，明确对交付SLA和供应LT的要求，管理对销售线、产品线的需求满足度及资源服务满足度，构建高效供需链路 Job Description: 1. Demand Management Standardization and Implementation Collaborate with sales, product, supply chain, and other stakeholders to establish the company's demand management standards, including demand classification, reporting frequency and pace, accuracy indicators, and responsibilities of all parties involved; Promote the implementation and updating of requirements management standards in daily work 2. Requirement docking and response Connect with sales , establish a collection and output mechanism for sales PPL, major customer needs, and emergency/sudden needs; Integrate product , collaborate with product to input demand information and appeals according to management standards, and review and confirm product line pick-up; Develop FCST requirements and communicate them to downstream departments. Lead the negotiation and response of various departments regarding resource and supply-demand related issues in the sales and product 3. Key clients and project management Connect with international business to ensure the supply and demand guarantee of international business clients and key projects; Prepare low-cost plan reserves for actual delivery needs of "sales/products/supply" 4. Collaborative optimization of supply and demand chain Based on demand information, clarify the requirements for delivery SLA and supply LT, manage the satisfaction of demand and resource services for sales and product , and build an efficient supply and demand chain