滴滴User growth & Category strategy Director (J250827010)

In charge of the user growth strategy in Brazil, including attracting new users, triggering their engagement and conversion, retaining them and encouraging repeat purchases. 1. Responsible for setting and achieving user growth targets, formulating and executing user growth strategies to achieve continuous growth in user numbers and activity levels through product operations and user operations. 2. Responsible for analyzing user behavior data to understand user needs and behaviors, providing user data analysis dashboard to keep track of key metrics and identify user growth opportunities, and formulating corresponding user growth plans. 3. Responsible for optimizing product functions and user experience, improving user retention and conversion rates, and promoting user growth. 4. Leading growth experiments like channel acquisition, viral strategies, and subsidy plans, and fine-tuning the cost of acquiring customers (CAC) and the lifetime value (LTV) of users through AB testing. 5. Working with the product and algorithm teams to continually improve our growth tools and enhance the efficiency of organic user growth.

1. Conduct user research to understand the behaviors, preferences, and needs of users in Qatar. 2. Track and analyze competitive market trends, identifying opportunities to give Keeta a strategic edge. 3. Leverage local cultural knowledge to collaborate in user growth strategy discussions, providing innovative suggestions. 4. Organize findings into reports and documents to assist in decision-making.

What You'll Do ‌1.User Growth Strategy Development‌: Responsible for formulating and executing user growth strategies, understanding user growth logic, and building a sustainable user growth system. ‌2.User Segmentation & Retention‌: Establish a user segmentation system, categorize user groups and design relevant mechanisms to increase user stickiness, contribution and loyalty, promoting retention and activity. 3‌.Channel Expansion & Optimization‌: Deeply understand emerging traffic and new approaches, explore effective new user acquisition channels and strategies with continuous optimization to reach target users. ‌4.Data Analysis & Product Improvement‌: Analyze user behavior data to identify new growth opportunities in user acquisition/activity/retention, and continuously collaborate with product teams for product enhancement. ‌5.Cross-department Collaboration‌: Coordinate with product, technology and other teams, align resources and promote project implementation.

1. Develop and execute a comprehensive user growth strategy aligned with the company’s business goals, focusing on acquiring high-quality users, boosting activation rates, increasing user retention, and optimizing monetization channels； 2. Own the user growth road-map: Prioritize features, experiments, and initiatives based on data insights, market trends, and user feedback. Iterate quickly on under performing efforts and double down on high-impact wins； 3. Drive data analysis and experimentation: Leverage user behavior data to identify growth opportunities, design A/B tests for on boarding flows, pricing models, and feature adoption, and measure the impact of every initiative. 4. Stay ahead of industry trends: Monitor competitors’ growth strategies, emerging technologies and best practices in user growth to keep our product ahead of the curve.