美团User Growth Strategy Team Lead
任职要求
1. At least 5 years of experience in internet user operation strategy in Brazil, preferably with a background in major platforms (like e-commerce, O2O, two-sided markets). 2. Well-versed in growth hacking techniques, with hands-on experience in new customer growth, traffic channel operations, virality strat…
工作职责
In charge of the user growth strategy in Brazil, including attracting new users, triggering their engagement and conversion, retaining them and encouraging repeat purchases. 1. Responsible for setting and achieving user growth targets, formulating and executing user growth strategies to achieve continuous growth in user numbers and activity levels through product operations and user operations. 2. Responsible for analyzing user behavior data to understand user needs and behaviors, providing user data analysis dashboard to keep track of key metrics and identify user growth opportunities, and formulating corresponding user growth plans. 3. Responsible for optimizing product functions and user experience, improving user retention and conversion rates, and promoting user growth. 4. Leading growth experiments like channel acquisition, viral strategies, and subsidy plans, and fine-tuning the cost of acquiring customers (CAC) and the lifetime value (LTV) of users through AB testing. 5. Working with the product and algorithm teams to continually improve our growth tools and enhance the efficiency of organic user growth.
阿里巴巴国际数字商业 (AIDC) 商业智能部招聘 公司&部门介绍 阿里国际数字商业集团（AIDC），是阿里巴巴集团的核心且快速增长的业务。 契合国家“一带一路”的战略方向，在国际化的大蓝海赛道上高速驰骋，连续多年收入增长在30%以上。旗下业务覆盖近200个国家、市场，服务于4亿的全球消费者，囊括跨境电商、本地电商、B2B、O2O零售、供应链网络等多元化的业务形态，在全球近30个国家与地区设置办公地点，拥有超过20种不同国籍的员工。 商业智能部是AIDC的商业分析与决策支持部门，我们依托于AIDC的全球化大数据以及阿里多年的商业分析经验沉淀，拥有来自于互联网、咨询、投资、传统行业等多元化背景的团队，产生多视角、全方位的立体洞察，支持集团以及各事业部与职能部门管理者的关键决策。 我们深入业务，通过有智慧的数据洞察， 紧密结合的业务场景，实现从宏观市场到微观战术的商业分析与判断，为决策层提供关键数据洞察、核心策略参考、支持主要的各项决策制定与优化，达到数据驱动业务的完美实践。 Team and Role Introduction: Working under AIDC BI family, this role is BI analyst supporting E-commerce Platform Miravia. Responsibilities: Key tasks and responsibilities: • Collect, clean, and maintain user data from various sources including marketing platforms, mobile app, web analytics etc. • Be the expert in using data to measure and analyze business performance in each our markets and lines of business. • Collaborate with product managers, marketing teams, and other stakeholders to identify areas of opportunity for improving user growth and engagement. • Lead new data analytics capability rollouts and/or data-led initiatives throughout Arise Project • Analyze user behavior data to identify trends, patterns, and insights that can be used to improve user engagement, retention and acquisition. • Design market/business intelligence reports and performance measurement dashboards to share with senior management• Perform ad-hoc business analysis, to drill down on certain business challenges, providing conclusions and advice based on data analysis. • Monitor and evaluate the effectiveness of user growth initiatives and make recommendations for optimization and improvement.
Team and Role Introduction As part of the Group User and Platform Operation Center, the candidate serves as a strategic partner and advisor to the user and platform ops leadership team, ensuring that operational initiatives align with the company's goals. The scope will involve managing cross-functional projects, streamlining processes, and facilitating communication between departments. The ideal candidate will have a strong understanding of e-commerce operations, excellent analytical skills, and the ability to manage multiple priorities in a fast-paced environment Responsibilities: • Strategic Planning: assist in the development and execution of group user and platform product and operations strategy, aligning it with overall company objectives. Partner with respective functional leaders to design, execute and track department-wise OKRs to ensure seamless execution • Project management: assist in the planning and management of cross-functional projects from initiation to completion, ensuring that projects are delivered on time and align with business objectives. Support the development of project plans and status reports for ongoing initiatives. Communicate project updates effectively to stakeholders while collaborating with team members to drive project success. • Operational Excellence: identify opportunities for process improvement and operational efficiency across User and Platform Ops functions. Collaborate with functional leaders to implement best practices and streamline workflows • Communication and Collaboration: act as a liaison between User and Platform Operation Center and other departments to ensure alignment and address any operational challenges. Organize and facilitate meetings, preparing agendas and documentation as necessary • Analytics and Reporting: analyze performance metrics and generate reports, offering insights and recommendations to enhance operations and drive revenue growth
Team and Role Introduction As part of the AIDC digital goods operation team, the candidates serves as a strategic partner and operation lead to AE Korea, ensuring that operational initiatives align with the company's goals. The scope will involve managing cross-functional projects, streamlining processes, and facilitating communication between departments. The ideal candidate will have a strong understanding of e-commerce operations, excellent analytical skills, and the ability to manage multiple priorities in a fast-paced environment Responsibilities: • Strategic Planning: assist in the development and execution of digital goods product and operations strategy, aligning it with overall company objectives. Partner with respective functional leaders to design, execute and track department-wise OKRs to ensure seamless execution • Project management: assist in the planning and management of cross-functional projects from initiation to completion, ensuring that projects are delivered on time and align with business objectives. Support the development of project plans and status reports for ongoing initiatives. Communicate project updates effectively to stakeholders while collaborating with team members to drive project success. • Operational Excellence: identify opportunities for process improvement and operational efficiency across User and Platform Ops functions. Collaborate with functional leaders to implement best practices and streamline workflows • Communication and Collaboration: act as a liaison between Digital Goods and other departments to ensure alignment and address any operational challenges. Organize and facilitate meetings, preparing agendas and documentation as necessary • Partner Management: manage strategic external partners to ensure adequate investment and commitment from partner for driving business growth • Analytics and Reporting: analyze performance metrics and generate reports, offering insights and recommendations to enhance operations and drive revenue growth
Key Responsibilities ꔷ Market Leadership & Strategy Own and drive Alibaba.com’s growth strategy in Brazil across supplier acquisition, activation, and export readiness. Analyze local market trends, competitor dynamics, and policy changes to inform business decisions. ꔷ Team & Organizational Leadership Build and lead high-performing local teams across business development, marketing, customer success, and operations. Establish a strong performance culture and ensure alignment with Alibaba’s global goals and values. ꔷ Business Development & Partnerships Identify and develop key industry verticals and top-tier Brazilian exporters (SMEs and large manufacturers). Forge partnerships with industry associations, export agencies, and logistics/fintech partners to build a strong ecosystem. ꔷ P&L & Performance Management Own Brazil’s P&L responsibility, including growth targets, sales metrics, user acquisition, and retention KPIs. Implement data-driven management practices to track performance and optimize ROI. ꔷ Cross-functional Collaboration Act as the bridge between Brazil and HQ teams in China and other regions, ensuring seamless communication and alignment. Provide market insights and feedback to help shape product localization and platform optimization.