影石Social Media Head 海外社媒负责人

1. 在全球品牌框架下，做好品牌策略与资产管理，确保产出本地化而有吸引力的设计和创意； 2. 基于品牌策略，制定品牌合作资源玩法（含IP、赞助等） 3. 制定公司级全年品牌传播日历。做好年度/季度/月度的品牌传播事件策略规划与执行（包含线上/线下市场活动） 4. 为品牌传播制定媒介策略和投放机制，并且为品牌心智负责。 5. 负责本地的社交媒体和达人运营 1. Develop brand strategy and manage brand assets within the global brand framework, ensuring the delivery of localized and compelling designs and creatives; 2. Based on the brand strategy, design partnership resource models, including IP collaborations and sponsorships; 3. Develop the company’s annual brand communication calendar and lead the planning and execution of brand communication events on a yearly, quarterly, and monthly basis (including both online and offline marketing campaigns); 4. Define media strategies and execution mechanisms for brand communication, taking ownership of brand awareness and positioning; 5. Oversee local social media operations and influencer (KOL) engagement.

1. Marketing Strategy & Planning - Develop and execute annual marketing and brand communication plans based on iQIYI’s international strategy and local market trends. - Define marketing objectives (user acquisition, retention, brand awareness, IP buzz) to meet business goals. 2. Content Marketing & Promotion - Oversee marketing campaigns for local original and co-produced drama series, including scheduling, pre-launch, launch, and - long-tail promotion. - Plan high-impact events such as red carpets, press conferences, fan meetings, and IP activation campaigns to maximize visibility and engagement. - Collaborate across teams to enhance the commercial and promotional value of content. 3. Brand & Public Relations Management - Establish brand positioning and communication strategy to build iQIYI’s presence and reputation in Thailand. - Maintain relationships with key media, KOLs, government stakeholders, and industry associations. - Manage crisis communications and public sentiment to safeguard brand image. 4. Digital Marketing & Growth - Lead digital marketing strategy across SNS, KOL, SEM/SEO, and integrated offline campaigns. - Drive local engagement through platforms like TikTok, Twitter, Line, Instagram, and YouTube. 5. Leverage data analytics to optimize acquisition and retention models for growth efficiency. - Cross-Functional & Partner Collaboration - Work closely with content, operations, commercial, and legal teams to ensure seamless execution of marketing initiatives. - Manage local agencies (advertising, PR) to deliver high-quality campaigns. - Build partnerships with brands, OTT platforms, telcos, and e-commerce players for joint marketing opportunities. 6. Team Leadership & Development - Lead the local marketing team (marketing, PR, social media, design), setting clear KPIs and career development paths. - Mentor team members to enhance professional expertise and cross-cultural collaboration skills.

About Alipay+: Alipay+ is a global cross-border mobile payment and marketing solution brought by Ant Group, the operator of Alipay—one of the world’s leading digital payment platforms. Launched in 2020, Alipay+ aims to simplify cross-border payments while facilitating seamless and scalable connections between global merchants, local payment methods, and consumers worldwide. It is designed to help merchants enhance their customer experience, reduce operational complexity, and tap into a diverse and growing pool of digital wallet users from various countries and regions. Why Join Alipay+? Global Impact: Collaborate within a diverse ecosystem of merchants, partners, and cutting-edge technologies to drive meaningful outcomes on a global stage. Innovative Leadership: Be at the forefront of digital payments and fintech, designing industry-leading cross-border campaigns. Dynamic Team Environment: Lead multicultural teams and tackle challenges with creativity, ambition, and a commitment to driving global user growth. Key Responsibilities: 1. Cross-Border Marketing Leadership Lead cross-border marketing campaigns that engage diverse consumer segments and business audiences across global markets Drive omnichannel initiatives, including digital marketing, social media, branding, OOH advertising, and IP/sports marketing Align marketing efforts with business objectives and industry trends through close collaboration with internal and external stakeholders 2. User Growth & Demand Generation Create and execute strategic initiatives to boost user acquisition, retention, and engagement for Alipay+ services Partner with operations teams to develop data-driven growth plans that deliver tangible results Leverage branding, creative advertising, and cross-community activations to scale user growth and engagement 3. Digital & Social Media Marketing Implement innovative social media strategies across platforms and regionally relevant networks Build and maintain strong KOL relationships to amplify campaigns and enhance social engagement 4. Branding and Creative Excellence Strengthen Alipay+ branding through culturally relevant, innovative campaigns that enhance brand recall and user preference. Ensure creative assets align with the dual purpose of solidifying brand identity and driving measurable user growth

1. Respond to comments concerning support issues made on our social channels in a timely, friendly, and professional manner, to educate and create positive connections with our customer community;2. Enhance the brand by increasing social media presence; responding to all inquiries in a timely manner;3. Resolve product or service problems by determining the issue, selecting the resolution and implementing the correction to customer satisfaction;4. Paired with the understanding of our business, product and service and provide thoughtful, strategic insight regarding customer requests;5. Conduct follow-up with customers to ensure any issues are resolved in a timely manner;6. Recommend potential products or services to management by understanding customer needs;7. Marketing and/or customer service support as needed;8. Other duties as assigned.