滴滴Product Operation Senior Manager(JR20260115004)

• Manage the entire chain of business operations from product development plans, campaign management, marketing and partnership collaboration with internal stakeholders with cross function teams such as product, technology, legal, finance, compliance, marketing, credit risk and customer service within Alibaba E-commerce platforms. • Work with our internal and external partners to drive the adoption and growth of BNPL in-country with good understanding of the fintech/ lending scenes in the markets. • Contribute and influence the product roadmap together with our product development and technology team to improve overall user experience, develop product features and product operational tools to improve the overall product user conversions and experience. • A data expert with the ability to analyse and report key business metrics that will have a strong influence on business decisions. • Deep understanding of marketing conversation funnel and user behaviour metrics with the ability to analyse current user retention, traffic to create meaningful and impactful campaigns to educate and drive adoption for BNPL usage. • To plan and execute marketing campaigns and projects with relevant cross-function domains to increase overall reach and visibility of BNPL. • Role also entails day to day operation managements from internal, external stakeholder alignment and communications with partners, promotion campaigns management, UAT, product roadmap planning, reporting and budget management.

1、根据产品生命周期制定运营策略并协助落地实施； 2、深刻理解和挖掘用户需求和痛点，从用户及运营视角思考产品演进路径，驱动产品优化及创新； 3、通过跟踪分析市场、产品、用户数据，控制运营节奏，有效提升产品转化、留存、活跃，协助达成运营目标； 4、结合钉钉的产品能力推广至海外，深度服务当地企业业务。

职责关键词：AUM增长、存款增长、理财成长、高净值/大额用户运营 1、【增长策略制定与落地】基于用户资产、金融交易行为，制定C端用户的存款增长策略，配合开展用户分层运营、权益与增长方案落地，参与增长路径的梳理与优化，确保策略贴合业务目标，助力增长指标的达成 2、【数据监控与分析】数据分析能力，包含用户增长相关数据（如存款规模、户均存款成长、召回效率）的日常监控、统计与深度分析，基于数据洞察发现增长机会点，及时反馈策略执行效果并提出优化建议 3、【增长项目落地支持】主导推进增长工具、营销能力的落地执行，协助协调资源、跟进项目进度，确保项目按计划完成 4、【用户与市场调研】推动本地协作团队开展用户行为调研、市场竞品调研，收集用户反馈与市场信息，为增长策略优化提供数据支撑 5、【实验与优化辅助】设计A/B测试方案，参与实验执行与结果分析，配合优化增长策略，提升转化效率与用户体验。 6、【跨部门协同配合】与上下游团队紧密协作，推动重点项目平稳上线，实现跨团队资源整合与目标达成

1. Take participate to drive the execution of product lifecycle, including product and market research, competitor analysis, requirements, testing and launching 2. Translate product strategy into detailed requirements for prototyping and final deliver to product manager teams 3. Collaborate closely with operation, production, finance, legal and sales team, and release of products, and balance resources to ensure success for team