小红书Strategy, Global Expansion

1. As one of the core team member, work for long-term success in the whole global expansion of Oceanbase, join the whole journey from brainstorming to execution and then get the results with team together. 2. As the node in Middle East Asia, discover the market including the oversea Chinese related market and local market, set up the GTM strategy with the teams together. 3. Set the correct target with manager together according to the GTM strategy including the sales quota and milestones, then achieve it. 4. Take the leadership and multifunctional job in the early stage and try to build the foundation for future growth of the local business and global expansion 5. Collaborate closely with team members including Solution Architect, Product Development, and Management team to feedback on customers’ requirements and to lead opportunity development. 6. Work closely with Marketing and Business Development Representative team to drive the Demand Generation activities and build the pipeline for the global expansion with a focus in the named account list. 7. Co-sell with partners in your assigned territory to drive optimized conversion rates.

Job Overview: We are seeking an experienced and data-driven Global Paid Media Manager to join our dynamic marketing team of WorldFirst. The successful candidate will play a pivotal role in planning and executing user acquisition strategies through various paid advertising channels to drive the growth of the APP and overall brand awareness globally. This is an excellent opportunity for a passionate digital marketer to make a significant impact on our global expansion. Key Responsibilities: 1. Develop and implement global paid media strategies for WorldFirst brand across platforms such as Google Ads, Facebook, Instagram, TikTok, YouTube, and DSPs to achieve APP user acquisition targets. 2. Manage agencies, optimize campaigns daily to maximize ROI, monitor advertising budgets, ensuring cost-effectiveness and efficient allocation of resources across campaigns. 3. Utilize data analytics tools to track, report, and analyze campaign performance; conduct market research and audience analysis to optimize targeting strategies 4. Planning and execution of A/B tests to enhance campaign performance 5. Collaborate with internal teams (e.g., creative, content, product, and regional marketing) to ensure campaign alignment with overall marketing objectives and brand messaging.

- Business expansion and supply acquisition efforts in the US, familiar with trends in local markets and the supply source/ flow, especially in the sneaker/fashion industry. - Collaboration with cross functional departments on promotional and marketing activities - Conduct weekly data analysis on the sales and inventory of each category/ brand/ SKU's, forecast and optimize sales, drive the matching of product supply and sales; - Daily business metrics monitoring and communication of vendors, data analysis, coordination of marketing activity resources, price negotiation, and driving vendors to achieve revenue growth; - Cultivate the growth of vendors through systematic methods such as products preparation/ platform understanding/ training, and maximize the capabilities of vendors - Target, plan, strategize supply acquisition based on buy side demand of brands and categories - Weekly/ Monthly/ Quarterly/ Annual Business Reviews to formulate strategy of the business - Sellers' daily order fulfillment performance follow-up and problem solving - Achieve targets as assigned

- Business expansion and supply acquisition efforts in Southeast Asia, starting with Malaysia - Familiar with Sneaker prices and trends in local markets and the supply source/ flow - Contribute and maintain Social media channels for use of supply acquisition - Collaboration with cross functional departments on promotional and marketing activities - Conduct weekly data analysis on the sales and inventory of each category/ brand/ SKU's, forecast and optimize sales, drive the matching of product supply and sales; - Daily business metrics monitoring and communication of vendors, data analysis, coordination of marketing activity resources, price negotiation, and driving vendors to achieve revenue growth; - Cultivate the growth of vendors through systematic methods such as products preparation/ platform understanding/ training, and maximize the capabilities of vendors - Target, plan, strategize supply acquisition based on buy side demand of brands and categories - Weekly/ Monthly/ Quarterly/ Annual Business Reviews to formulate strategy of the business - Sellers' daily order fulfillment performance follow-up and problem solving - Achieve targets as assigned