拳头游戏Public Relations Strategist (Contract)

• Serve as a thought leader for Microsoft Advertising in China; represent the brand at industry events and with C-level customers and partners. • Define the long-range China marketing vision aligned to global priorities; advocate for China requirements across the organization. • Own the end-to-end integrated marketing plan for China: audience strategy, narratives, channel mix, and annual/quarterly plans. • Bring global strategies and content to the China market in a locally relevant way including localization and translation. • Partner with Sales and business planning to target the key opportunities and growth areas with focus and efficiency. • Collaborate with product, comms, PR, and field teams to land new narratives, solutions, and hero products in market. • Manage the China marketing budget, quarterly planning, and vendor/contract management; drive operational excellence and scalability.

- PR Strategy Development: Design and implement a comprehensive PR strategy tailored to the European market, aligning with brand goals and regional nuances. - Media Relations: Build and maintain strong relationships with key media outlets and journalists across Europe to secure positive coverage and thought leadership opportunities. - Campaign Management: Plan and execute PR campaigns, including product launches, press releases, and media events, to drive brand awareness and engagement. - Metric-Driven Goals: Set clear, measurable PR objectives and track progress to ensure campaigns deliver tangible results. - Crisis Management: Act as the primary point of contact for media inquiries and manage any potential PR crises with professionalism and agility. - Performance Reporting: Monitor and analyze PR performance metrics, providing actionable insights and recommendations to optimize future strategies.

Responsibility - PR Strategy Development: Design and implement a comprehensive PR strategy tailored to the APAC market, aligning with brand goals and regional nuances. - Media Relations: Build and maintain strong relationships with key media outlets and journalists across APAC to secure positive coverage and thought leadership opportunities. - Campaign Management: Plan and execute PR campaigns, including product launches, press releases, and media events, to drive brand awareness and engagement. - Metric-Driven Goals: Set clear, measurable PR objectives and track progress to ensure campaigns deliver tangible results. - Crisis Management: Act as the primary point of contact for media inquiries and manage any potential PR crises with professionalism and agility. - Performance Reporting: Monitor and analyze PR performance metrics, providing actionable insights and recommendations to optimize future strategies.

Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! For more information, please visit: https://us.anker.com/ About the Role: We are looking for a seasoned Public Relations Manager who is passionate about storytelling and has strong consumer tech experience. The ideal candidate will be a strategic thinker and creative problem-solver who excels at crafting compelling narratives that elevate brand visibility and engagement. They will possess a deep understanding of the consumer tech and consumer product landscape and demonstrate the ability to execute PR campaigns that drive meaningful results. This individual will thrive in a fast-paced environment, balancing long-term brand goals with immediate opportunities to capture public attention while collaborating effectively with cross-functional teams to align messaging and strategy. Location: Onsite at our Bellevue, WA office location Key Responsibilities: - Media Coverage: Help secure top-tier consumer tech, vertical, and lifestyle media coverage for our products. - Event Management: Help manage and execute major consumer events, media tours, and product launches. - Strategic Planning: Develop insight-driven media lists, research, and analysis to guide launch strategies, including measurable objectives. - Relationship Building: Build and manage relationships with reporters at the national and regional levels. - Media Outreach: Conduct strategic and thorough media outreach to land reviews, feature stories, and round-ups. - Industry Expertise: Monitor the news daily for any relevant stories, becoming an "expert" in your respective field/industry. - Short and Long-Term Strategies: Develop short-term wins that drive awareness and sales, as well as long-term PR strategies to grow our brand with key demographic groups. - Collaboration: Maintain strong coordination and partnership with our PR teams in the US, Europe, and China, as well as with brand leadership. - CSR Initiatives: Drive event planning and press material development supporting Anker Innovations' "ReCharge the Future" ESG/CSR global initiative. - Product Access: Enjoy access to many industry-leading gadgets and cool products.