SupercellSenior Marketing Producer
任职要求
• Experience working on large-scale, award winning marketing campaigns for consumer facing products (ideally global) • Extensive knowledge of marketing production, project management and outsourcing • Ability and demonstrated experience of understanding and managing production pipelines end-to-end • Strong organizational and communication skills, with the ability to collaborate closely with both internal stakeholders and external partners • Ability to work independently and on a project basis • Entrepreneurial mindset and ability to thrive in a fast-moving complex environment • Interest in gaming
工作职责
• Collaborate closely with Marketing, Game Development and partners to define, execute and operationalise the marketing campaigns for either Clash Royale or Clash of Clans Clash Royale Clash of Clans • Supporting your Marketing Lead on ensuring delivery of marketing initiatives • Guide the delivery of end-to-end marketing campaigns, coordinating with cross-functional teams • Develop project plans, timelines, and manage budgets for marketing initiatives • Track and update leadership on project budgets, ensuring efficient allocation of resources and adherence to project timelines • Ensure marketing efforts align with global marketing strategy, project objectives and business goals • Conduct quality checks on marketing materials to ensure accuracy, consistency, and compliance with brand standards • Manage end-to-end production processes for non-owned channels • Work closely with marketers on testing and implementation of new creatives, analyzing the results, and sharing learnings to improve the performance of future Marketing strategies and optimization • Manage existing partner relationships, in addition to sourcing new partners that will enable us to level up the quality and quantity of our initiatives • Foster a collaborative and creative environment, encouraging cross-functional teamwork and knowledge sharing within the Marketing Team
• Have a deep knowledge of Apple, its products, its business prioritization to help the team deliver world-class, locally resonant communications on social media platforms. • Lead the end-to-end content development process for China’s social platforms—from planning and ideation through design, production, and final implementation. This includes managing multiple content workflows simultaneously, setting clear expectations with cross-functional teams, and ensuring all projects are delivered on time, on brand, and to the highest standard. • Collaborate with Apple internal teams, external agencies and platform partners closely and push for content innovation for social media programs, with the goal of maximizing Apple’s impact and influence in the social media landscape.
• Build and manage a high-performing content production team to deliver world-class creative and media output by developing core capabilities in campaign production, content workflows, and multi-channel execution. • Lead, mentor, and support the career growth of producers and senior ICs while ensuring their work consistently meets expected quality bars and discipline standards. • Champion cross-discipline collaboration with Brand, Product, Creative, Content Ops, Localization, and Regional Publishing partners to deliver integrated, high-value content experiences for players. • Build production plans that unlock and fuse with multiple teams across Riot, advise on budgets, track costs and capture savings with finance partners, manage timelines, stakeholders and partners to ensure successful outcomes for product and content. • Oversee every level of content creation whether you are producing directly or leading others across multiple concurrent projects. • Establish and elevate relationships with Wild Rift game and publishing teams, and collaborate across multiple disciplines, from aligning strategic vision to facilitating creative meetings for concepts, to coordinating final release details with our localization teams around the world. • Lead innovation of Production workflows and establish best practices including hands-on process, tools and creative development to improve collaboration,communication and decision making related to content creation across Riot and creative teams • Leverage media expertise and deep industry relationships to negotiate deals with external partners and agencies that provide Riot with S-Tier quality services at fiscally responsible prices. • Deliver industry leading quality on time and on budget, ensuring that all partners look forward to working with you again.
- Lead and inspire a team of visual designers and video producers to produce innovative and on-brand content that resonates with our target audience. Maintain a high creative standard while encouraging fresh, bold ideas; - Oversee the creative direction of photo and video shoots, and manage the creative process from concept to final execution, ensuring deadlines are met and projects are delivered within budget; - Work with marketing teams to create engaging and dynamic content for different platforms. Drive the development of compelling video content, photography, and interactive experiences; - Ensure consistency in all creative outputs by adhering to the brand's visual identity, tone of voice, and core values. Review creative materials to ensure they meet brand standards and effectively communicate the brand's personality; - Deep understanding of the product's unique value propositions and develop innovative creative concepts based on it;
We are seeking a strategic Senior Marketing Operations Manager to establish and optimize our marketing investment framework. This role will design budget management protocols, drive financial-performance alignment, and cultivate best practice sharing across markets. You will serve as the crucial bridge between Finance, Regional Teams, and Leadership, ensuring marketing spend delivers measurable business impact. Key Responsibilities 1. Budget Governance & Process Design Design standardized budget planning templates and timelines Establish clear approval workflows with Finance for marketing budgets Develop procurement guidelines for marketing expenditures Create budget adjustment protocols for agile investment 2. Performance Accountability Framework Implement campaign evaluation standards with unified KPIs Oversee post-campaign review process with standardized templates Manage vendor payment certification tied to performance Maintain marketing spend database with categorization 3. Insight Generation & Reporting Produce quarterly Spend Effectiveness Reports Develop allocation vs. performance analysis Lead budget planning workshops with stakeholders Present investment recommendations to leadership 4. Capability Building Curate Marketing Operations Playbook Organize best practice sharing sessions Establish cross-functional training programs Maintain case study repository 我们正在寻找一位战略性的高级市场运营经理，负责建立和优化我们的营销投资框架。该角色将设计预算管理协议，推动财务绩效的对齐，并在各市场间培养最佳实践分享。您将作为财务部门、区域团队和领导层之间的重要桥梁，确保营销投入能够带来可衡量的业务影响。 主要职责： 1. 预算治理与流程设计 设计标准化预算规划模板和时间表 与财务部门制定明确的营销预算审批工作流程 制定营销支出的采购指南 创建预算调整协议以实现敏捷投资 2. 绩效责任框架 实施统一关键绩效指标（KPI）的活动评估标准 监督使用标准化模板的活动后评审流程 管理与绩效挂钩的供应商付款认证 维护分类的营销支出数据库 3. 洞察生成与报告 制作季度支出效果报告 开发分配与绩效分析 领导与利益相关者的预算规划研讨会 向领导层呈现投资建议 4. 能力建设 策划市场运营操作手册 组织成功案例分享会议 建立跨职能培训项目 维护案例研究库