SupercellEntertainment Market Researcher
任职要求
• Background: 10+ years in entertainment insights (studio/streamer) doing audience research, creative testing, etc for tentpoles/series; experience with character / world-driven IP is key. Adjacent experience in gaming insights is a plus, not a must
Background
• Methods: fluency across quant & qual (survey design, segmentation, lift studies, ethnography/IDIs), plus social/cultural listening; comfortable synthesizing into crisp narratives for key stakeholders
Methods
• Creator & Culture Savvy: strong intuition for internet culture, creators, fandom communities, and how cultural sparks translate into audience growth and earned media
Creator & Culture Savvy
• Collaborative by Default: thrives in small, high-ownership, cross-functional environments; works seamlessly with colleagues spanning Analytics, Entertainment & Partnerships, Game Teams, Regional Marketing & Comms/PR
Collaborative by Default
• Nice to Have: experience with games and gamers, youth research, global sampling/localization, building reusable research tooling (panels, templates, benchmarks), and data analytics (SQL ,cohort analysis, dashboards, etc).
Nice to Have
• What This Role is NOT: performance marketing modeling, media mix modeling, campaign analytics, marketing data science
What This Role is NOT
Work Style & Travel Expectations
• Hybrid in Los Angeles: th…工作职责
• Franchise & Audience Foundations: build practical audience maps (fans, lapsed, new-to-IP; by region/age) and psychographics that E&P and partners use in pitches and planning Franchise & Audience Foundations • Partner & Category Enablement: provide category landscapes, brand/talent fit scores, and audience-overlap proof to strengthen sell-in for entertainment, licensing, LBE, and major brand collaborations Partner & Category Enablement • Player Surveys: stand up and run surveys inside and outside our games to capture player preferences (e.g., “rank your favorite shoe brands,” character/feature/creator affinity). Build a reusable question bank, sample by cohort, and partner with Analytics to join survey responses to anonymized telemetry for validation. Turn results into “player proof” one-pagers that guide partner selection, deal positioning, and creative direction Player Surveys • Creative & Campaign Insight: run rapid qual/quant content testing for trailers, animatics, key art, titles, and casting; provide simple go/no-go thresholds tied to recall, consideration, and talkability. Generate “message maps” (what to say/show, what to avoid) that travel globally or flag where localization is needed Creative & Campaign Insight • Measure & Learn: design and run pre/post brand-lift studies around premieres, live experiences, and big collabs; partner with Marketing Analytics to connect survey deltas to player behavior Measure & Learn • Research Ops: own vendor rosters, panels/communities (incl. youth compliance where relevant), study tagging, and an insights library that’s searchable for E&P, Game teams, and partners Research Ops • Broader Analytics + Synthesis: partner with our analytics and data teams to create dashboards, aggregated analysis of our player data, and synthesize an overall cohesive view of our players for E&P initiatives Broader Analytics + Synthesis:
•Focus on end-to-end product solutions, adopt a user-centric perspective, deeply analyze user journeys and experiences across customer journey to identify user pain points, and design product solutions to deliver seamless services. •Drive the establishment of service assurance mechanisms, design end-to-end service solutions, and draft SOP to solve current experience gap and potential customer needs •Ensure continuous improvement of product/FAQ/customer service SOP/Customer experience metrics during the product lifecycle, by leveraging multi-dimensional data (user behavior, business metrics, etc.), and drive end-to-end experience optimization. •Single point of contact for all CX related matters, responsible for an immediate satisfactory resolution of escalated customer complaints •Closely collaborate with stakeholders, and encourage a consumer-centric culture and ensure that "voice of the customer '' is continuously heard within the organization
• Relationship management: build/maintain with merchants’ marketing & growth team and higher management level. • Drive merchant growth：find marketing collaboration opportunities with Key merchants, initiate the proposal, bargain for resources from merchant side and payment channel side and implement to drive payment growth. • Optimize campaign performance: Through data tracking and analysis, to formulate actionable strategies, develop enhanced product or change UI/UX design to improve marketing driven revenue. • Collaborate cross-functionally: with product and operational teams to support growth opportunities for key partners. • Integrated marketing campaign: base on the industry knowledge and current trend to initiate comprehensive co-brand marketing plan and facilitate the iconic campaign to build industrial reputation and help pitch new merchants.
As a Strategic Investment Manager, you will: 1.Work directly with senior management across global and domestic games markets. 2.Lead projects related to our business development independently. 3.Evaluate global gaming investment and BD opportunities. 4.More importantly, drive development of new opportunities and incubate new businesses. 5.Work in a team with high-calibre executives previously from top-tier consultancy firms and investment banks. 6.You will be responsible for supporting decision-makings for executives and leaders of business groups. 7.Provide game changing strategy and inspire out-of-the-box thinking to senior leader. 8.Plan and manage business incubation, drive product innovation and new partnerships, develop and execute go-to-market plan. 9.Make key investment decisions. 10.Monitor domestic and global game market. Identify emerging industry/technology trends. Work Location: China-Shenzhen
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world. Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players. As a Strategic Investment Manager, you will: Monitor and analyze emerging technology and AI trends in gaming and entertainment. Develop and maintain a strategic framework for market analysis and opportunity assessment. Build and cultivate relationships with global Tech/AI industry leaders to foster knowledge exchange with game studios, explore emerging opportunities, and drive ecosystem growth. Identify and evaluate high-potential investment opportunities and strategic partnerships at the intersection of Tech/AI and Games/Entertainment. More importantly, drive development of new opportunities and incubate new businesses Work directly with senior management across global and domestic games markets. Work in a team with high-calibre executives previously from top-tier consultancy firms and investment banks. You will be responsible for supporting decision-makings for executives and leaders of business groups. Provide game changing strategy and inspire out-of-the-box thinking to senior leader. Plan and manage business incubation, drive product innovation and new partnerships, develop and execute go-to-market plan. Work Location: China-Shenzhen