SupercellEntertainment Market Researcher

• Translate complex business challenges into research plans and roadmaps. Define, design, execute, and lead research projects and the research roadmap to support decision-making in Supercell games, utilizing the methodologies you consider best suited to the task to uncover insights and empower product iteration and strategic discussion Translate complex business challenges into research plans and roadmaps. • Identify opportunities for product improvement and innovation. Make recommendations for product iteration and development based on consolidation and synthesized insights from various sources—qualitative and quantitative research, market and competitor data, social listening, and more—about our games, players, competitors, and the broader gaming market. Identify opportunities for product improvement and innovation. • Collaborate closely with leadership and diverse crafts within game teams. Partner closely with teams across leadership, game design, art and UI/UX, live-ops and monetization, marketing, analytics, and other disciplines to hypothesize, iterate, and socialize research findings effectively Collaborate closely with leadership and diverse crafts within game teams. • Drive research learnings into impact by socialising insights throughout the development cycle, both in everyday over-the-desk conversations and in key strategic discussions and planning Drive research learnings into impact by socialising insights

• Collaborate with internal teams to develop tailored partnership solutions. • Manage partnerships from pitch through execution, including timelines and deliverables. • Develop and align business strategies with key stakeholders. • Participate in client meetings, presentations, trade shows, and business travel as needed. • Maintain and grow long-term relationships with both existing and prospective clients. • Identify appropriate brands for IP collaboration through market research and industry analysis.

Key Responsibilities: Team Building & Leadership • Build and manage a high-performing team to drive player growth by developing core publishing capabilities in performance marketing, channel strategy, lifecycle product features. • Lead, mentor, and support the career growth of your team while ensuring their work meets expected quality bars and discipline standards. • Champion cross-discipline collaboration with Game Dev, Publishing, and Shared Services partners to deliver integrated, high-value outcomes for players. International Publishing PM • Partner with Regional Publishing Product Leads (RPPLs) to shape market strategies, business reviews, and cross-regional initiatives. • Act as the connective tissue between regions and global publishing, ensuring alignment, scaling best practices, and driving operational excellence. • Hold teams accountable to clear win conditions and ensure regional plans complement global campaigns while unlocking authentic local player engagement. IP / Brand Partnerships • Drive the strategy and execution of global brand and IP partnerships that elevate the Wild Rift player experience. • Serve as the primary deal owner for external collaborations, from sourcing through execution. • Work cross-functionally with Partnerships, Development, Brand, Creative, and regional teams (including Tencent) to align opportunities, ensure seamless execution, and maximize impact. Collaborate with Game Teams • Serve as a key publishing voice in game strategy discussions, ensuring that publishing insights are integrated into the broader game roadmap • Be a core contributor to Wild Rift’s key moments strategy, defining and delivering high-impact login moments and engagement beats for players worldwide. • Partner with Insights & Research teams to define publishing insights needs, with a focus on performance marketing and audience understanding to strengthen growth and lifecycle management.

1. Marketing & Brand Growth • Develop and execute marketing campaigns (digital, social, PR, influencers) tailored to US audience to promote iQIYI’s brand and content. • Localize global campaigns for U.S. audiences, ensuring cultural relevance and alignment with iQIYI’s brand identity. • Plan and coordinate promotions for key content launches (e.g., drama, variety shows, movies). • Drive user growth through online and offline channels including social media, influencer partnerships, paid ads, PR, and events. • Build and maintain strong relationships with local media outlets, influencers, and strategic partners. • Stay up to date on industry trends and competitive landscape in streaming and entertainment. • Collaborate with HQ teams in China to align on branding and messaging. 2. Business Development & Partnerships • Identify and secure strategic partnership with distributors, telcos, OTT platforms, and lifestyle brands to expand iQIYI’s content reach and monetization (e.g., bundled subscriptions, co-branded promotions). • Negotiate revenue-sharing, licensing, and co-marketing deals with local and international partners (e.g., media networks, influencers, tech companies). • Support expansion efforts in Canada, Mexico, Brazil, Australia, and the UK by researching markets and building partner pipelines.