SupercellEntertainment Market Researcher
任职要求
• Background: 10+ years in entertainment insights (studio/streamer) doing audience research, creative testing, etc for tentpoles/series; experience with character / world-driven IP is key. Adjacent experience in gaming insights is a plus, not a must
Background
• Methods: fluency across quant & qual (survey design, segmentation, lift studies, ethnography/IDIs), plus social/cultural listening; comfortable synthesizing into crisp narratives for key stakeholders
Methods
• Creator & Culture Savvy: strong intuition for internet culture, creators, fandom communities, and how cultural sparks translate into audience growth and earned media
Creator & Culture Savvy
• Collaborative by Default: thrives in small, high-ownership, cross-functional environments; works seamlessly with colleagues spanning Analytics, Entertainment & Partnerships, Game Teams, Regional Marketing & Comms/PR
Collaborative by Default
• Nice to Have: experience with games and gamers, youth research, global sampling/localization, building reusable research tooling (panels, templates, benchmarks), and data analytics (SQL ,cohort analysis, dashboards, etc).
Nice to Have
• What This Role is NOT: performance marketing modeling, media mix modeling, campaign analytics, marketing data science
What This Role is NOT
Work Style & Travel Expectations
• Hybrid in Los Angeles: th…工作职责
• Franchise & Audience Foundations: build practical audience maps (fans, lapsed, new-to-IP; by region/age) and psychographics that E&P and partners use in pitches and planning Franchise & Audience Foundations • Partner & Category Enablement: provide category landscapes, brand/talent fit scores, and audience-overlap proof to strengthen sell-in for entertainment, licensing, LBE, and major brand collaborations Partner & Category Enablement • Player Surveys: stand up and run surveys inside and outside our games to capture player preferences (e.g., “rank your favorite shoe brands,” character/feature/creator affinity). Build a reusable question bank, sample by cohort, and partner with Analytics to join survey responses to anonymized telemetry for validation. Turn results into “player proof” one-pagers that guide partner selection, deal positioning, and creative direction Player Surveys • Creative & Campaign Insight: run rapid qual/quant content testing for trailers, animatics, key art, titles, and casting; provide simple go/no-go thresholds tied to recall, consideration, and talkability. Generate “message maps” (what to say/show, what to avoid) that travel globally or flag where localization is needed Creative & Campaign Insight • Measure & Learn: design and run pre/post brand-lift studies around premieres, live experiences, and big collabs; partner with Marketing Analytics to connect survey deltas to player behavior Measure & Learn • Research Ops: own vendor rosters, panels/communities (incl. youth compliance where relevant), study tagging, and an insights library that’s searchable for E&P, Game teams, and partners Research Ops • Broader Analytics + Synthesis: partner with our analytics and data teams to create dashboards, aggregated analysis of our player data, and synthesize an overall cohesive view of our players for E&P initiatives Broader Analytics + Synthesis:
• Translate complex business challenges into research plans and roadmaps. Define, design, execute, and lead research projects and the research roadmap to support decision-making in Supercell games, utilizing the methodologies you consider best suited to the task to uncover insights and empower product iteration and strategic discussion Translate complex business challenges into research plans and roadmaps. • Identify opportunities for product improvement and innovation. Make recommendations for product iteration and development based on consolidation and synthesized insights from various sources—qualitative and quantitative research, market and competitor data, social listening, and more—about our games, players, competitors, and the broader gaming market. Identify opportunities for product improvement and innovation. • Collaborate closely with leadership and diverse crafts within game teams. Partner closely with teams across leadership, game design, art and UI/UX, live-ops and monetization, marketing, analytics, and other disciplines to hypothesize, iterate, and socialize research findings effectively Collaborate closely with leadership and diverse crafts within game teams. • Drive research learnings into impact by socialising insights throughout the development cycle, both in everyday over-the-desk conversations and in key strategic discussions and planning Drive research learnings into impact by socialising insights
• Collaborate with internal teams to develop tailored partnership solutions. • Manage partnerships from pitch through execution, including timelines and deliverables. • Develop and align business strategies with key stakeholders. • Participate in client meetings, presentations, trade shows, and business travel as needed. • Maintain and grow long-term relationships with both existing and prospective clients. • Identify appropriate brands for IP collaboration through market research and industry analysis.
1. Support the development and execution of business partnerships and marketing collaborations for our products in English-speaking regions. 2. Assist in IP ecosystem building, including planning and executing online and offline content and event initiatives. 3. Conduct market and partner research to identify new collaboration opportunities and maintain an updated database of potential partners. 4. Coordinate cross-functional teams to ensure smooth project execution and timely delivery. 5. Contribute creative ideas and insights to enhance the company’s brand visibility and community engagement in target markets.
Key Responsibilities: Team Building & Leadership • Build and manage a high-performing team to drive player growth by developing core publishing capabilities in performance marketing, channel strategy, lifecycle product features. • Lead, mentor, and support the career growth of your team while ensuring their work meets expected quality bars and discipline standards. • Champion cross-discipline collaboration with Game Dev, Publishing, and Shared Services partners to deliver integrated, high-value outcomes for players. International Publishing PM • Partner with Regional Publishing Product Leads (RPPLs) to shape market strategies, business reviews, and cross-regional initiatives. • Act as the connective tissue between regions and global publishing, ensuring alignment, scaling best practices, and driving operational excellence. • Hold teams accountable to clear win conditions and ensure regional plans complement global campaigns while unlocking authentic local player engagement. IP / Brand Partnerships • Drive the strategy and execution of global brand and IP partnerships that elevate the Wild Rift player experience. • Serve as the primary deal owner for external collaborations, from sourcing through execution. • Work cross-functionally with Partnerships, Development, Brand, Creative, and regional teams (including Tencent) to align opportunities, ensure seamless execution, and maximize impact. Collaborate with Game Teams • Serve as a key publishing voice in game strategy discussions, ensuring that publishing insights are integrated into the broader game roadmap • Be a core contributor to Wild Rift’s key moments strategy, defining and delivering high-impact login moments and engagement beats for players worldwide. • Partner with Insights & Research teams to define publishing insights needs, with a focus on performance marketing and audience understanding to strengthen growth and lifecycle management.