希音SEA CPM红人运营

Responsibilities: 1. Localize Global Campaigns & Maximize Market Impact - Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches. 2. Cross-Functional Collaboration Hub - Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances). - Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." 3. Data-Driven Optimization - Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 4. End-to-End Project Ownership - Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)

1. MLBBMY Full-Channel Social Media Management - Drive end-to-end operations: content planning → production → posting → analytics. - Utilize commercial ad tools to achieve follower targets by month and T/A reach targets by campaign. - Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc. - Provide agile support for regional social media trend observation and user insight integration. - Oversee all official social channels & manage moderator teams. 2. Data-Driven Optimization - Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 3. End-to-End Project Ownership - Own complex social events and social media metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)

负责马来/越南市场带货达人拓展、分层管理与激活，完成从筛选、建联、寄样、物流跟进到履约、结果追踪的全流程，形成高效工作流，以GMV为导向提升达人对接效率；搭建达人CPS矩阵，推动多场景带货（短视频 + 直播 + 大促档期），提升产品销量和转化率；管理并维护达人资源库，定期更新达人信息，提升长期合作价值；结合爆品节奏规划达人带货排期，推动月度GMV增长；收集用户反馈、挖掘本地爆品趋势并反哺店铺运营/产品/直播团队。

1. 市场洞察与分析：开展东南亚市场消费者行为研究与竞品分析，提炼行业趋势及用户需求洞察，复盘用户反馈及社媒互动数据，支持社媒策略、产品营销。 2. 整合营销支持：协助线上线下营销活动（含社媒、电商平台、品牌线下活动等）的策划、执行及效果复盘。 3. 内容创作与社媒运营：参与品牌社媒官号（Facebook、Instagram、TikTok 等）及达人矩阵的内容策划（如短视频脚本、图文文案），结合东南亚热点优化内容方向，协助制作社媒传播物料（如海报、短视频素材），在设计团队支持下完成基础视觉调整，提升内容传播效率和品牌一致性。 4. 跨部门协作与项目跟进 对接设计、电商、GTM 等团队，推动营销素材与活动方案落地，确保信息同步与进度把控。