希音SEA CPM红人运营
任职要求
熟悉 SEA 美妆达人口碑生态,1年以上红人/KOL运营经验优先,有海外生活经验者优先;熟悉 TikTok/IG 对接流程,熟练沟通头部达人与MCN…
工作职责
SEA CPM红人运营 负责马来/越南市场头部达人资源拓展与深度关系维护,建立长期品牌合作池;规划区域年度达人种草与品牌声量提升策略(TikTok为主,IG、YouTube为辅);输出达人 campaign brief,跟进脚本沟通、拍摄方向与内容审核;负责 campaign 节奏管理与上线效果监控(曝光、互动、内容质量);深度协同其他团队,布局大促活动+重点新品种草节奏;分析竞品达人布局与内容玩法,提供优化建议与本地洞察。
Responsibilities: 1. Localize Global Campaigns & Maximize Market Impact - Transform global brand campaigns into culturally relevant local activations (e.g., extend content for Malaysian gamers' social media preference, festivals, and influencer communities). - Develop integrated marketing plans spanning digital (TikTok/ Facebook/ Instagram/ Youtube), events, and partnerships to amplify patch launches. 2. Cross-Functional Collaboration Hub - Execute downstream localization: Partner with HQ teams to implement general brand strategies while providing real-time local insights (e.g., compliance risks, cultural nuances). - Unlock local synergies: Lead collaboration with community, ops, and channel teams to leverage Malaysian influencers, media, and events – ensuring "one key action, multi-channel impact." 3. Data-Driven Optimization - Monitor campaign performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 4. End-to-End Project Ownership - Own complex patch launch local campaigns and business metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)
1. MLBBMY Full-Channel Social Media Management - Drive end-to-end operations: content planning → production → posting → analytics. - Utilize commercial ad tools to achieve follower targets by month and T/A reach targets by campaign. - Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc. - Provide agile support for regional social media trend observation and user insight integration. - Oversee all official social channels & manage moderator teams. 2. Data-Driven Optimization - Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 3. End-to-End Project Ownership - Own complex social events and social media metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)
负责马来/越南市场带货达人拓展、分层管理与激活,完成从筛选、建联、寄样、物流跟进到履约、结果追踪的全流程,形成高效工作流,以GMV为导向提升达人对接效率;搭建达人CPS矩阵,推动多场景带货(短视频 + 直播 + 大促档期),提升产品销量和转化率;管理并维护达人资源库,定期更新达人信息,提升长期合作价值;结合爆品节奏规划达人带货排期,推动月度GMV增长;收集用户反馈、挖掘本地爆品趋势并反哺店铺运营/产品/直播团队。
1. Space Planning and Management:- Assess and plan the optimal utilization of office space, office relocations and reconfigurations as needed. 2. Maintenance and Repairs:- Develop and implement a preventive maintenance program for equipment and facilities.- Coordinate repairs and maintenance activities to ensure a safe and functional working environment. 3. Health and Safety Compliance, Security Management- Ensure compliance with health, safety and Security regulations and standards. 4. Vendor Management:- Coordinate and supervise external service providers, contractors, and vendors. 5. Budgeting and Cost Control:- Develop and manage budgets for facility-related expenses.- Identify cost-saving opportunities and efficiencies. 6. Emergency Preparedness:- Coordinate emergency drills and training for staff. 7. Regulatory Compliance:- Stay informed about relevant local, state, and federal regulations affecting facilities.- Ensure compliance with building codes and other relevant standards. 8. Space Design and Renovation:- Plan and oversee office space design and renovation projects.- Collaborate with architects and contractors to ensure projects are completed on time and within budget.