字节跳动销售运营Leader

1、负责Choice 国家维度销售策略制定与执行，推动业务增长，达成销售目标及损益目标。 2、分析市场趋势和竞品动态，为产品线优化和促销活动提供策略建议。 3、协调跨部门资源，与供应链、买手、产品、营销等部门紧密合作，确保销售计划的顺利实施。 4、监控销售数据，管理价格及货盘的生命周期，定期进行业务分析，优化运营流程，提升销售效率。 5、培养和管理销售团队，提升团队整体业绩，确保团队成员的成长和发展。 1、Responsible for formulating and executing sales strategies on the Lazada Choice Venture to drive business growth and achieve sales and margin targets. 2、Analyze market trends and competitor dynamics, providing strategic recommendations for product line optimization and promotional activities. 3、Coordinate cross-functional resources, working closely with supply chain, marketing, buyer and product departments to ensure smooth execution of sales plans. 4、Monitor sales data, conduct regular business analysis, optimize operational processes, and enhance sales efficiency. 5、Develop and manage the sales team, improving overall team performance and ensuring individual growth and development.

1. 商业化增长战略与规划 制定并落地商业化增长战略，覆盖不同平台广告类型的变现模式，确保收入规模和ROI持续增长。 设计长期商业化路径，优化定价、用户分层、营销激励等，推动业务可持续增长。 关注行业动态和竞品策略，探索新的商业化模式和增长机会。结合市场环境，优化定价、激励机制，提升广告产品offer竞争力。 2. 运营体系搭建与优化 优化商业化运营体系，包括广告主教育、投放策略、漏斗优化策略等. 建立标准化流程和运营机制，实现商业化产品的自动化、智能化运营。 规划并执行推广活动，推动广告主/商家入驻并提升付费意愿。 设计营销工具、活动方案，如折扣、返利、激励等，提升广告投放量和商家参与度。 3. 数据驱动增长与商业决策 优化数据指标体系，深度分析用户/商家行为，驱动商业化策略迭代。 设计数据工具和分析框架，提升收入预测、市场细分、精准营销等能力。 通过A/B测试和实验设计，提升广告主和商家的投放效率和LTV。 结合财务模型（如ARPU、LTV ,ROI等），制定商业优化方案，实现收入最大化。 4. 高效跨部门协作与团队管理 协同产品、技术、市场、销售团队，共同推进商业化目标落地。 推动商业化产品的技术开发与创新 -------------------------------------------------------- 1. Monetization Growth Strategy & Planning - Develop and implement a monetization growth strategy, covering monetization models across various advertising platforms to ensure sustainable revenue growth and ROI improvement. - Design a long-term monetization roadmap, optimizing pricing, user segmentation, and incentive mechanisms to drive sustainable business expansion. - Stay updated on industry trends and competitor strategies, exploring new monetization models and growth opportunities. Adapt pricing and incentive structures based on market conditions to enhance the competitiveness of advertising offerings. 2. Operational System Development & Optimization - Optimize the monetization operations framework, including advertiser education, ad placement strategies, and funnel optimization. - Establish standardized processes and operational mechanisms to achieve automation and intelligent monetization operations. - Plan and execute promotional campaigns to attract advertisers and merchants while increasing their willingness to pay. - Design marketing tools and promotional programs, such as discounts, cashback, and incentive schemes, to boost ad spend and merchant engagement. 3. Data-Driven Growth & Business Decision-Making - Refine key data metrics and analytical frameworks to gain deep insights into advertiser and merchant behaviors, driving continuous strategy iteration. - Develop data tools and analytical models to enhance revenue forecasting, market segmentation, and precision marketing. - Leverage A/B testing and experimental design to improve advertiser efficiency and lifetime value (LTV). - Utilize financial models (e.g., ARPU, LTV, ROI) to develop business optimization plans that maximize revenue potential. 4. Cross-Functional Collaboration and stakeholder management -Work closely with product, technology and commercial teams to ensure the successful execution of monetization strategies. -Drive technological development and innovation in monetization products to enhance revenue efficiency.

1. 负责时尚品类的买手leader，有相关品类的开发，采购，销售，运营等工作经验。统筹制定开发和上新过程中相关环节，通过有效监控和及时调整策略，保证开发和上新的完成； 2. 需要对品类和小组商品的销售，动销，利润，库存周转等数据指标进行监控，同时根据公司战略，制定部门或组内战略目标，针对年度/季度/月度开发目标进行规划和落地，确保业务健康持续的发展； 3. 需要对小组成员进行培训，管理，沟通，确保每条业务线的成长； 4. 市场机会挖掘，持续引入和管理供应商，定期对供应商进行评估与沟通，确保商品的持续性供给。

负责战区目标完成情况追踪及关键业务风险及业务的问题的定位 参与战区内业务专项策略的拆解落地、执行跟踪及过程运营 参与销售全链路过程管理，负责具体任务执行 支持数据分析，跟踪业绩达成情况