阿里巴巴LAZADA-User Growth / Product Analysis BI-Hangzhou

Position Overview Focus on end-to-end management of business operations data, leading the cleansing and alignment of multi-source business data (user behavior, product metrics, channel effectiveness, etc.) with financial data to build a structured foundational data system. Provide quantitative support for operational strategy optimization through in-depth analysis of business actions and data characteristics. Core Responsibilities Business-Finance Data Integration & Cleansing ꔷ Develop standardized rules for business data, perform cross-system data cleansing (e.g., user growth, order transactions), mapping, and structured storage. ꔷ Design business data flow diagrams, establish unified naming conventions and operational standards to enable efficient data retrieval. Business Analysis Support ꔷ Build data analysis models (e.g., ROI, user segmentation/persona) aligned with business objectives, and deliver actionable insights for operational strategy improvement. ꔷ Monitor core business metrics (e.g., conversion rate, retention rate), and produce periodic root-cause analysis reports on data fluctuations. Cross-Department Collaboration ꔷ Collaborate with finance teams to calibrate business data, translating operational actions (e.g., promotions) into quantifiable revenue/cost impacts. ꔷ Partner with product and marketing teams to design data tracking solutions, ensuring comprehensive data collection.

集团描述：阿里国际数字商业集团，是阿里巴巴集团的核心且快速增长的业务。 契合国家“一带一路”的战略方向，在国际化的大蓝海赛道上高速驰骋，连续多年收入增长在30%以上。旗下业务覆盖近200个国家、市场，服务于4亿的全球消费者，囊括跨境电商、本地电商、B2B、O2O零售、供应链网络等多元化的业务形态，在全球近30个国家与地区设置办公地点，拥有超过20种不同国籍的员工。 Miravia，隶属于阿里国际，是一家新兴的西班牙电商平台。自2022年底推出以来，Miravia迅速成长为西班牙增长最快的电商平台之一。该平台涵盖超过1000万种商品，尤其在美容和快速消费品（FMCG）领域表现突出。Miravia凭借阿里巴巴的强大背书和先进技术，在西班牙乃至欧洲市场占据重要地位，其用户基数和商品种类持续增长，目前已经成为西班牙乃至欧洲地区重要的电商平台之一。 部门描述：商业智能部是商业分析与决策支持部门，我们依托于阿里国际集团的全球化大数据以及阿里多年的商业分析经验沉淀，拥有来自于互联网、咨询、投资、传统行业等多元化背景的团队，产生多视角、全方位的立体洞察，支持集团以及各事业部与职能部门管理者的关键决策。 部门定位：我们深入业务，通过有智慧的数据洞察， 紧密结合的业务场景，实现从宏观市场到微观战术的商业分析与判断，为决策层提供关键数据洞察、核心策略参考、支持主要的各项决策制定与优化，达到数据驱动业务的完美实践。 岗位职责 • 从包括营销平台、移动应用、网络分析等在内的各种来源收集、清理和维护用户数据。 • 定义并实施商业智能战略和路线图，将业务需求转化为可扩展的分析解决方案。 • 成为利用数据衡量和分析我们在每个市场和业务线上的业务绩效的专家。 • 与产品经理、营销团队和其他利益相关者合作，确定提升用户增长和参与度的机会领域。 • 在 Arise 项目中领导新的数据分析能力的推出和/或以数据为导向的举措。 • 分析用户行为数据，以识别可用于提高用户参与度、留存率和获取率的趋势、模式和见解。 • 设计市场/业务智能报告和绩效测量仪表板，与高级管理层分享。 • 进行临时业务分析，深入研究某些业务挑战，根据数据分析提供结论和建议。 • Collect, clean, and maintain user data from various sources including marketing platforms, mobile app, web analytics etc. • Define and implement the BI strategy and roadmap, translating business requirements into scalable analytics solutions. • Be the expert in using data to measure and analyze business performance in each our markets and lines of business. • Collaborate with product managers, marketing teams, and other stakeholders to identify areas of opportunity for improving user growth and engagement. • Lead new data analytics capability rollouts and/or data-led initiatives throughout Arise Project. • Analyze user behavior data to identify trends, patterns, and insights that can be used to improve user engagement, retention and acquisition. • Design market/business intelligence reports and performance measurement dashboards to share with senior management • Perform ad-hoc business analysis, to drill down on certain business challenges, providing conclusions and advice based on data analysis. • Monitor and evaluate the effectiveness of user growth initiatives and make recommendations for optimization and improvement.

阿里巴巴国际数字商业 (AIDC) 商业智能部招聘 公司&部门介绍 阿里国际数字商业集团（AIDC），是阿里巴巴集团的核心且快速增长的业务。 契合国家“一带一路”的战略方向，在国际化的大蓝海赛道上高速驰骋，连续多年收入增长在30%以上。旗下业务覆盖近200个国家、市场，服务于4亿的全球消费者，囊括跨境电商、本地电商、B2B、O2O零售、供应链网络等多元化的业务形态，在全球近30个国家与地区设置办公地点，拥有超过20种不同国籍的员工。   商业智能部是AIDC的商业分析与决策支持部门，我们依托于AIDC的全球化大数据以及阿里多年的商业分析经验沉淀，拥有来自于互联网、咨询、投资、传统行业等多元化背景的团队，产生多视角、全方位的立体洞察，支持集团以及各事业部与职能部门管理者的关键决策。   我们深入业务，通过有智慧的数据洞察， 紧密结合的业务场景，实现从宏观市场到微观战术的商业分析与判断，为决策层提供关键数据洞察、核心策略参考、支持主要的各项决策制定与优化，达到数据驱动业务的完美实践。 Team and Role Introduction: Working under AIDC BI family, this role is BI analyst supporting E-commerce Platform Miravia. Responsibilities: Key tasks and responsibilities: • Collect, clean, and maintain user data from various sources including marketing platforms, mobile app, web analytics etc. • Be the expert in using data to measure and analyze business performance in each our markets and lines of business. • Collaborate with product managers, marketing teams, and other stakeholders to identify areas of opportunity for improving user growth and engagement. • Lead new data analytics capability rollouts and/or data-led initiatives throughout Arise Project • Analyze user behavior data to identify trends, patterns, and insights that can be used to improve user engagement, retention and acquisition. • Design market/business intelligence reports and performance measurement dashboards to share with senior management• Perform ad-hoc business analysis, to drill down on certain business challenges, providing conclusions and advice based on data analysis. • Monitor and evaluate the effectiveness of user growth initiatives and make recommendations for optimization and improvement.

岗位职责： ● 负责核心业务指标体系的构建与维护，通过日常数据监控与异常排查，及时发现并诊断业务健康度，输出日报、周报等数据看板，为业务部门提供高效的数据支持 ● 深入理解用户行为、商业模式与业务流程，主动开展专项分析，如版本迭代、用户行为、增长策略、商业化变现等，找出用户行为规律，并输出高质量的分析洞察与 actionable 的优化建议，为产品和运营决策提供引导 ● 独立负责或协同产品、运营、算法团队，进行A/B实验的设计、数据分析与结果评估，为产品功能、运营策略和算法优化提供数据支撑 ● 负责业务数据埋点需求的梳理、评审及验收，确保数据采集的准确性、完整性与规范性，为后续分析工作提供高质量数据基础