蚂蚁金服Ant International-Business Analyst-AlipayHK
任职要求
Qualifications Education: Bachelor's degree or higher in Data Science, Statistics, Business Analytics, or related fields. Technical Skills ꔷ Proficiency in SQL/Tableau preparation/Python for data cleansing; advanced Excel and BI tools (e.g., Tableau). ꔷ Strong understanding of internet business logic and ability to interpret user behavior/product operations data scenarios. Core Competencies ꔷ Excellent analytical and logical reasoning skills to derive business insights from data. ꔷ Strong cross-functional communication skills to convey data-driven conclusions to non-technical stakeholders. ꔷ Basic financial knowledge (e.g., cost-benefit analysis) is preferred.
工作职责
Position Overview Focus on end-to-end management of business operations data, leading the cleansing and alignment of multi-source business data (user behavior, product metrics, channel effectiveness, etc.) with financial data to build a structured foundational data system. Provide quantitative support for operational strategy optimization through in-depth analysis of business actions and data characteristics. Core Responsibilities Business-Finance Data Integration & Cleansing ꔷ Develop standardized rules for business data, perform cross-system data cleansing (e.g., user growth, order transactions), mapping, and structured storage. ꔷ Design business data flow diagrams, establish unified naming conventions and operational standards to enable efficient data retrieval. Business Analysis Support ꔷ Build data analysis models (e.g., ROI, user segmentation/persona) aligned with business objectives, and deliver actionable insights for operational strategy improvement. ꔷ Monitor core business metrics (e.g., conversion rate, retention rate), and produce periodic root-cause analysis reports on data fluctuations. Cross-Department Collaboration ꔷ Collaborate with finance teams to calibrate business data, translating operational actions (e.g., promotions) into quantifiable revenue/cost impacts. ꔷ Partner with product and marketing teams to design data tracking solutions, ensuring comprehensive data collection.
1.收集并分析业务需求，与各部门沟通协调解决方案 2.编写业务流程文档及需求说明书 3.协助产品、技术团队理解业务逻辑并推动项目落地 4.对现有流程进行分析，提出优化建议 5.跟踪项目进度，确保按时交付并满足业务需求
1. Build up reporting of marketing performance across channels, both organic and paid, including cost, orders, ROI and other performance metrics for business needs. 2. Work closely with Product & Tech, product lines and BI team, understand data within each business funnels, identify issues and propose solutions. 3. To monitor and re-shape attribution to help with smarter marketing investment 4. To deep dive internal data as well as external partner data to generate market insights of all different markets across globe, to guide marketing activities and strategies 5. To analyze user and order features and patterns, help evaluate channel values and growth potentials for business decisions. 6. Manage the data source, build up the monitoring and analytical system of the whole business, and ensure the quality of the result
Highly specialised in observing and providing market trends. Analyse key insights from the global travel industry and convert market insights into growth.Conduct competition analysis on overall markets. Research competitors and understand their strategies; explore opportunities in digital marketing.Build close collaboration with internal and external stakeholders(incl. 3rd partners). Deliver data-driven analysis and support decision making.Create ad-hoc reports and maintain quality dashboards, providing solutions to business challenges.Perform data cleaning, data processing, and data analysis using SQL and other statistical skills.
Data Analysis and Reporting:Gather, analyze, and interpret complex data sets, including market trends, supply chain resources, traffic and conversion rates, user behavior, user profiles, etc.Prepare comprehensive reports detailing findings and providing actionable insights to support market growth strategies and improve business processesSupport overseas operation teams on ad-hoc data requests and projects Performance Monitoring:Routinely monitor key performance indicators (KPIs) and other metricsCollaborate closely with HQ & Regional teams to gather necessary data and feedbackStakeholder Communication:Clearly convey findings and recommendations to regional market directors, managers, business analysts, and other stakeholders in an understandable and compelling manner Process Improvement:Identify bottlenecks and inefficiencies within the existing processes of collaboration between business analysts and cross-functional teamsDevelop standard operating procedures (SOPs) to streamline workflows between business analysts and cross-functional teamsRegularly organize and host cross-regional business analysts' communication meetingsTraining:Collaborate with the HQ BI team to conduct onboarding training for new regional business analystsDocumentation:Maintain detailed documentation of analyses, reports, and the implementations of process improvements