阿里巴巴LAZADA-User Operation-Manila
任职要求
1.Comprehensive understanding of both user and merchant operations within e-commerce platforms, providing a well-rounded knowledge base that spans the entire ecosystem. This includes familiarity with user acquisition, engagement, and retention strategies, as well as expertise in merchant onboarding, support, and growth initiatives. By understanding the interplay between user and merchant dynamics, you can identify synergies and develop strategies that drive mutual growth and enhance platform performance. 2.Ability to quickly map out and optimize production and collaboration frameworks within a country, enabling seamless coordination among various teams. This involves analyzing the existing workflows, identifying bottlenecks, and implementing streamlined processes to enhance efficiency. By fostering strong cross-functional collaboration, you can ensure that all teams are aligned with the country-specific strategies, enabling faster decision-making and execution. This c…
工作职责
1.PIC for UE domains in SG：Lead the implementation of all regional strategies at the country level, ensuring seamless execution across both the user and merchant sides. This involves coordinating with cross-functional teams to align local operations with regional objectives, monitoring progress, and ensuring that all regional initiatives are successfully rolled out within the country. Additionally, you will be responsible for achieving the predefined target metrics, ensuring that performance goals are met or exceeded. 2. Drive the achievement of UE（include the Coin&Game） objectives in SG. This includes developing and executing strategies to promote the adoption and utilization of LazCoin&Games , analyzing market trends, and collaborating with internal and external stakeholders to ensure the program's success. You will also be accountable for tracking performance, identifying areas for improvement, and implementing corrective actions to meet or surpass the set targets. 3. Identify and capitalize on new growth opportunities within the country. This involves conducting market research, analyzing consumer behavior, and staying updated on industry trends to uncover potential areas for expansion. You will be expected to propose innovative strategies, pilot new initiatives, and scale successful projects to drive sustainable growth and enhance the company's market position.
对MAU负责，围绕用户生命周期制定分层运营策略 创新玩法与工具，设计并推动围绕各类用户的营销活动，推动各方落地 协同站内站外各类资源，规划并执行用户透传内容与节奏
1. 日常监控站内外各渠道流量转化效率，了解异动原因并及时进行内部反馈 2. 协助进行站内流量资源分配，收集各业务诉求，并进行日常沟通答疑 3. 协助管理导购、搜推、交易、触达等流量相关产品需求，推动规划产研团队落实实施计划，把控上线风险；
Assist the User Operation team with daily tasks.Support the execution of family travel channel design and activity planning, helping to organize and document operational processes.Participate in user research and market analysis, providing basic insights and reports to support decision-making.Help prepare and maintain project documentation, including meeting notes, reports, and process files.Coordinate with cross-functional teams to facilitate communication and ensure smooth workflow.Assist in tracking and reporting key operational metrics.
1.User Research: Deeply understand the local user needs, consumption habits, behavior preferences, etc. in Qatar. Regularly collect user feedback through various methods such as questionnaires, user interviews, and focus groups, analyze data, and provide a strong basis for the company's product optimization, service improvement, and strategy formulation. 2.Growth Strategy Formulation and Execution: Develop and execute user growth strategies that are in line with the Qatari market based on research results and business goals. This includes but is not limited to strategies for new user acquisition, old user retention and activation, and improvement of user lifetime value. Plan and implement strategies to achieve continuous growth in the number of users and user activity. 3.User Reach Strategy: Plan and execute personalized reach plans for different user groups to increase message open rates, click - through rates, and conversion rates. Use multiple channels such as SMS, Push messages, and in - station messages. Combine user behavior data and user portraits to accurately push content that meets users' interests and needs, and enhance user interaction with the platform. 4.Marketing Activity Strategy: Be responsible for planning, organizing, and implementing various online and offline marketing activities, such as festival promotions, exclusive activities for new users, and user feedback activities, to enhance brand awareness and user participation. Track and analyze the effectiveness of activities throughout the process. Optimize and adjust activity strategies in a timely manner based on data feedback to ensure the achievement of activity goals and effectively increase the platform's GMV.