蚂蚁金服蚂蚁集团-Social Media Manager-nternational Communications
任职要求
Required Qualifications Experience • Minimum 3 years of proven experience in social media management for corporate/international brands/or at social media agencies • Demonstrated track record of running successful international social media campaigns or engagement programs • Experience managing social media presence across multiple markets and time zones • Portfolio of past campaigns and content work required Language Skills • Fluent in Chinese (Mandarin) and English (written & spoken) • Ability to craft culturally appropriate content for both Chinese and international audiences • Experience with localization and transcreation of content • Excellent risk management mindset and mentality Platform Expertise • Hands-on experience with major social media platforms including but not limited to: • X.com (Twitter) • LinkedIn • TikTok • YouTube • Understanding of platform-speci…
工作职责
About the Role We are seeking an experienced Social Media Manager to lead the development and execution of our corporate international social media strategy. The ideal candidate will be responsible for managing our global social media matrix, creating engaging multilingual content, and building relationships with key influencers across major platforms. This role is critical in shaping our brand narrative for international audiences and driving meaningful engagement across digital channels. Key Responsibilities Content Strategy & Development • Develop and execute comprehensive content strategies for international social media channels • Create, curate, and manage multilingual content (English) aligned with corporate messaging • Plan and maintain an editorial calendar that supports business objectives and campaign timelines • Ensure brand consistency across all social media touchpoints Community Management & Engagement • Manage day-to-day operations of corporate social media accounts • Monitor social conversations and identify opportunities for engagement • Build and nurture an active online community around the brand Influencer Relations • Identify, develop, and maintain relationships with key influencers and KOLs in relevant industries • Manage influencer engagement and collaboration campaigns • Stay updated on influencer trends and best practices Campaign Management • Plan and execute international social media campaigns from concept to completion • Manage campaign budgets and optimize spend for maximum impact • Measure and report on campaign performance against KPIs Analytics & Reporting • Track, analyze, and report on social media performance metrics • Provide insights and recommendations for continuous improvement • Use data-driven insights to refine content and engagement strategies
- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.
As a dynamic and organized individual, you will be at the forefront of driving acquisition efforts through digital and field marketing. You will also localize content and grow our partnership community in Malaysia. This role will be instrumental in ensuring our marketing and partnership activities drive acquisition and growth in Malaysia. Main Responsibilities Field Marketing & KOL Management - Identify key industry events, communities, eco-partners, and Key Opinion Leaders (KOLs) to drive brand awareness and acquisition. - Conceptualize and project manage end-to-end events and campaigns. - Lead the events calendar—owned, sponsored, and partnership events. - Liaise with suppliers for cost negotiation and for marketing materials and deliverables within budgets. - Ensure timely delivery and quality control of marketing and partnership events. - Capture social content during events to support marketing efforts. - Conduct post-event reporting on conversion-driven events, both online and offline. - Manage the end-to-end process of partner marketing relationships. - Explore and experiment with new partnerships to drive acquisition. - Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion. Growth Marketing - Responsible for overall client acquisition KPIs through marketing channels. - Ability to propose and execute new acquisition tactics based on the Malaysian market. - Identify and test new channels to drive acquisition and user growth. - Analyze and draw insights from customer data to make strategic commercial and marketing decisions. - Optimize existing channels (online/offline/internal and external network) to drive better conversion rates. - Manage an approved budget with the goal to lower cost per acquisition. - Meet customers and partners to understand their pain points and provide solution-driven campaigns to create customer value. - Understand the competitor landscape and develop a unique value proposition for customers. Marketing Media and Campaign Management - Work with paid performance and social media teams to drive a full-year content calendar for owned and paid channels. - Identify relevant local media and online communities to increase brand voice. - Work with the global performance team to localize, track, and analyze paid campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to optimize and exceed conversion KPIs.
1. Public Relationship Campaign Management - Work closely with Keeta’s teams in the Middle East and Latin America to create Public Relationship plans aligned with the company’s goals, including product launches, corporate announcements and integrated marketing campaigns. - Assist in crisis communications under the guidance of senior team members. 2. Cross-Functional Coordination - Serve as a liaison with the business units and internal teams (marketing, product, legal) to assure International team awareness of new strategies, products and innovations and to ensure global message alignment. - Serve as Keeta Public Relationship point person in HQ projects relating to branding, communications, localization, and product innovation. 3. Operational Support - Manage Meituan’s internal procurement, legal, HR and other systems to assure team efficiency - Monitor industry trends and flag opportunities or risks to the team.
内容策划与执行 1. 负责地区社交媒体平台（如Instagram、Facebook、TikTok、Twitter、YouTube等）的内容策划、创作及发布，确保内容符合品牌调性并吸引目标用户。 2. 结合本地文化、热点和趋势，制定高互动性的内容策略，提升品牌曝光和用户参与度。 社交媒体运营 1. 管理并优化公司社交媒体账号，定期分析数据并调整运营策略。 2. 与粉丝互动，维护品牌形象，及时回应用户评论及私信，提升用户粘性。 活动策划推广与KOL管理 1. 策划并执行线上社媒营销活动（如挑战赛、直播、KOL合作等），推动用户增长和转化。 2. 建立外部合作伙伴（如KOL/KOC、代理商）资源体系，提升公域传播效率。 数据分析与优化 1. 监测社交媒体数据（如流量、互动率、转化率等），定期输出分析报告并提出优化建议。 Content Planning & Execution 1. Responsible for content planning, creation, and publishing across regional social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, YouTube), ensuring alignment with brand tone and appeal to the target audience. 2. Develop highly engaging content strategies based on local culture, trends, and hot topics to boost brand exposure and user engagement. Social Media Operations 1. Manage and optimize official social media accounts; regularly analyze performance data and adjust operational strategies accordingly. 2. Interact with followers to maintain a strong brand presence, promptly respond to comments and messages, and increase user stickiness. Campaign Promotion & KOL Management 1. Plan and execute online social media marketing campaigns (e.g., challenges, livestreams, KOL collaborations) to drive user growth and conversion. 2. Build and manage a network of external partners (e.g., KOLs/KOCs, agencies) to enhance public channel communication effectiveness. Data Analysis & Optimization 1. Monitor key social media metrics (e.g., traffic, engagement rate, conversion rate), regularly produce performance reports, and propose actionable optimization strategies.