安克创新Product Insights Specialist

We’re on a mission to make financial services accessible and effortless for SMEs. As one of Singapore’s latest digital wholesale banks fully regulated by MAS, we’re committed to continuous innovation to bring about simpler, safer and more rewarding financial services. #bringingaboutwhatsnext We are looking for Product Commercialization Specialist to join us. Job Overview Your task as Product Commercialization Specialist is to increase the company's success and profitability with of our existing products. The spectrum of your tasks ranges from innovative product innovations, to optimising the efficiency of existing products through data-driven analysis of product performance by product type, channels, markets; and ensuring optimized utilization, pricing and revenue generated by our products. You will own the repository & governance of the product programs, and contribute to the design of new product programs by including details of market research, pricing strategy and potential profitability of the product. You will also own the repository of new product approvals, consolidating the details and approval trails for audit purposes. You will also be tasked to conduct market research and product viability studies, to ensure our products addresses the pain points of the target segment & market. In addition to this, you will develop sustainable strategies in order to build on the success in close co-operation with all departments, through co-designed product campaigns, campaign performance analysis so as to provide insights on improving the profitability of our product suites. Job Responsibilities Work with Business Units and conduct market feasibility studies, covering target segment pain points, competitor analysis, and pricing & profitability studies. Work with Product Development (PD Tech) and conduct product design & market feasibility prior to Product Requirements Design stage; and conduct pricing analysis, implementation impact analysis to support implementation and go-to-market strategy. Collaborate with Business Units and Business Intelligence to design data-driven campaigns, campaign performance analysis and A/B testing. Track and monitor product performance across channels, markets & customer profiles, and develop insights on persona of customers and maximize process & profitability based on targeted customer segments. Own repository for product programs and product approvals; ensuring the versions are up to date and the appropriate approvals and renewals are conducted timely. Draft & co-design new product programs & new product approvals, by consolidating and reviewing inputs from Business, Risk (Credit, Operational, Fraud), Legal & Compliance and Operations.

CDD/KYC Execution & Governance ● Lead End-to-End CDD/KYC Processes: Oversee the comprehensive Customer Due Diligence (CDD) and Know Your Customer (KYC) processes for merchants and clients, ensuring strict adherence to Financial Action Task Force (FATF) standards and local Anti-Money Laundering (AML) and Counter-Terrorist Financing (CFT) regulations. ● Dynamic Customer Risk Profiling: Conduct thorough risk assessments, including detailed entity structure analysis, Ultimate Beneficial Owner verification, and validation of key documents such as certificates of incorporation and proof of ownership. ● Compliance Documentation and Remediation: Proactively identify and address gaps in compliance documentation, driving remediation actions to maintain audit-ready records. Process Innovation & Cross-functional Collaboration ● Collaborative Workflow Redesign: Partner with cross-functional teams, including Risk and Product, to redesign CDD/KYC workflows using data-driven insights, thereby resolving bottlenecks and enhancing approval rates. ● Process Automation Initiatives: Champion the implementation of process automation to reduce manual workload and improve operational efficiency. ● Training and Development: Design and deliver targeted training programs for frontline teams on emerging regulatory requirements and risk escalation protocols. Proactive Risk Intelligence & Strategic Advisory ● Risk Monitoring and Analysis: Continuously monitor daily operations to detect emerging risk patterns, initiating deep-dive reviews for high-risk segments. ● Predictive Analytics and Reporting: Develop predictive dashboards to inform management decisions, providing actionable recommendations to mitigate operational vulnerabilities.

Drive explosive yet sustainable growth for A+Rewards by architecting data-powered marketing engines across partner mobile ecosystems. You’ll own DAU and TPV targets by transforming operational efficiency into competitive advantage – where every funnel step, creative asset, and dollar spent is engineered to convert. • Develop, execute, and continuously refine end-to-end growth marketing strategies across integrated mobile payment partners to drive brand awareness, user acquisition, engagement, retention, and revenue growth. • Plan, manage, and optimize seasonal campaigns across markets • Conduct in-depth audience segmentation, keyword research, and targeting strategy development to maximize campaign effectiveness including click-through rates (CTRs), conversion rates, and return on ad spend (ROAS). • Lead the execution and analysis of A/B tests to improve campaign targeting, messaging, and creative elements and conversion rates, customer lifetime value (LTV), and ROI. • Analyze cross-channel marketing data to uncover insights, identify growth opportunities, and drive continuous funnel optimization across the user journey. • Track, report, and communicate campaign performance and business impact to stakeholders on a regular basis, ensuring transparency and alignment with growth goals. • Effectively lead and execute on cross-functional projects with product, design, content, operations, and internal support team • Manage campaign budgets effectively to ensure efficient allocation of resources and optimal results across all marketing activities. • Stay informed on industry trends, platform updates, best practices in performance marketing and competitor strategies

We are seeking a highly analytical Market Researcher with expertise in both quantitative and qualitative research methods, and a deep understanding of the Japanese market. This role will be pivotal in generating actionable insights to support strategic decision-making across product, marketing, and business development functions. Your day-to-day activities vary; and you will deliver recommendations based on your knowledge and findings to a large array of internal specialists: publishing teams, game creation teams, product & brand marketing; etc. You will also be working closely with the team lead to keep track of projects and timelines The role will cater to our studios in Japan and to external studios looking to explore opportunities in Japan. Your everyday missions will include: Liaise with internal departments to gather their research needs and provide appropriate quantitative research solutions. Translate business needs into research plans and develop questionnaires that meet the objectives of the study. Conduct market analysis for any upcoming games, using data analytics tools. Manage a project from A to Z with the support of internal and external toolsets. Support top profile game by providing suggestions for optimization, iteration, and polishing on game’s relating businesses in the globe, and help to formulate publishing strategy. Analyze data from multiple sources, and provide recommendations tailored to different departments and levels. Write clear, inspiring and actionable insight stories for stakeholders using data support. Stay up to date with developments in the mobile and PC/console game industry and beyond with particular attention to trends, social media, consumer behavior, and data/analytics. Champion consumer research across the company and foster a culture of decision-making based on consumer needs. Work in an agile and international environment. This role is both client facing and expected to conduct research independently. Key Responsibilities: Research & Insights: Design and implement full-cycle quantitative and qualitative research projects focused on the Japanese market. Liaise with internal departments to gather their research needs and provide appropriate quantitative research solutions. Translate business needs into research plans and develop questionnaires that meet the objectives of the study. Conduct or oversee moderation of focus groups, IDIs, and usability tests in Japanese (or with local moderators). Analyse quantitative data and qualitative findings to extract trends, patterns, and actionable insights. Produce clear and compelling research reports and presentations in English (and Japanese if required). Project Management: Own and manage research project timelines, milestones, and deliverables from kick-off to delivery. Develop and maintain project plans, tracking progress, identifying risks, and ensuring timely communication with all stakeholders. Liaise with local vendors, agencies, and recruitment partners in Japan to ensure high-quality fieldwork. Manage project budgets, timelines, and resources effectively to ensure delivery excellence. Work Location: China-Shanghai | China-Shenzhen