安克创新latam-BM实习生
任职要求
1、本科或研究生，每周可工作5天，至少工作3个月，能尽快到岗者优先；
2、专业不限，市场营销、英语、葡萄牙语、国际贸易专业优先，有过留学学习/生活经验或能将英语、西班牙语、葡萄牙语作为工作语言者优先；
3、乐于研究拉美文化，了解海外社交媒体平台及热点话题，有海外社交媒体策划经验优先；
4、有KOL合作，Co-Branding 等推广经验，有较强的数据分析能力，持续优化投放数据为佳；
5、具备基本的项目管理能力，能独立输出项目过程管理、阶段总结文档，有大型项目策划经验者优先；
6、积极主动，执行力强，严谨细心，对数据敏感；
7、有较好的理解力和逻辑思维，善于信息整合、跨部门沟通；工作职责
项目管理：支持拉美市场整合营销项目的沟通推进，包括协助品牌经理与内外部合作伙伴协作，项目文件管理等； 内容营销： (1) 推动内容营销素材落地，包括基于营销策略，产品定位和产品卖点的文案撰写、视觉构思等； (2) 负责Youtuber、Instagram等新媒体平台网红资源开发和维护，分析把握市场和消费者需求，并根据需求调整内容策略； 营销洞察：使用洞察工具，收集当地用户品牌偏好、各行业创新营销案例、竞品营销情报等进行对目标市场/竞品/受众的洞察分析，生成洞察报告支持团队科学决策； 活动策划：策划/参与UGC/社媒社群/线下等活动内容，吸引用户参与活动，持续优化提升推广渠道效率，提升品牌知名度与美誉度。
Position Overview: Anker is a leading manufacturer of innovative consumer electronics devices, specializing in charging, headphones, speakers and smart home products, committed to enhancing our customers' lives through cutting-edge technology and exceptional service. We are looking for a dynamic and creative Marketing Specialist to join our team in Mexico. This role involves developments with brand localization, management marketing agencies, brand awareness growth, and strong coordination with multiple functions. Key Responsibilities: • Develop and implement multiple marketing channels, including KOL, PR, Digital Ads, and Social Media. • Develop co-branding opportunities, and execute omnichannel marketing campaigns for both online and offline. • Analyze market trends and competitor activities to identify growth opportunities. • Track and review the marketing performance. • Coordinate with the online team and offline team to achieve business goals.
1、负责公司产品在拉美跨境电商平台的销售、运营、推广等工作，如AMZ，Mercado，Shopee； 2、针对产品和消费者人群特性，制定线上对应平台整体销售规划，包括市场分析、选品、定价、营销等内容； 3、分析并监控销售情况，敏锐洞察变化并做出有效销售动作调整，达成销售目标； 4、对平台和公司各项运营指标进行数据分析和诊断，提供整体平台运营优化方案，包括库存管理等。
1、负责巴西供应中心日常运营管理，确保供应中心KPI达成及持续改进，对巴西供应中心整体运作质量负责 2、负责HUB 本地仓储及尾程派送，管理巴西区域内运输和物流合作伙伴，平衡服务水平、库存成本和效率提供本地供应解决方案 3、监控巴西进出口政策、关税变动及贸易壁垒，制定合规应对方案（如原产地规则、反倾销规避） 4、管理Hub端到端订单履行流程（Order Fulfillment），确保客户订单及时、准确、高质量交付 5、负责供应中心库存策略制定以及执行，并对覆盖的区域进行一定的资源调度和平衡
1.Provide clients with standardized and customized administrative services, continuously improving service satisfaction. 2.Responsible for office space planning, site selection and inspection for leasing, office renovation, handover and takeover, as well as restoration and lease termination processes. 3.Manage office environment, handle emergency incidents, ensure safety management, and oversee the daily management and performance evaluation of third-party service providers. 4.Manage office-related expenses, procurement of fixed assets and office supplies, control costs effectively, and improve efficiency. 5.Assist with employee onboarding and offboarding, and foster a positive office atmosphere. 6.Coordinate and support communications and reception for visits from local government agencies and external organizations in cooperation with relevant departments. 7.Collaborate with functional departments to support the implementation of various company initiatives.