美团Keeta-Key Account Manager

广告投放策略&管理 1. 负责某一个主流效果广告平台（如Google、Facebook、TikTok等）的日常运营与管理，包括账户搭建、关键词选取、营销活动定位、用户分层和筛选、出价优化、消耗节奏等，不断提升广告投放的质量与效果； 2. 定期对本渠道的广告投放策略进行复盘与优化，根据市场动态、用户行为变化及投放数据反馈，及时调整策略方向，保障广告投放始终保持高效； 广告创意策划与优化​ 1. 协同设计部门，策划富有吸引力与转化力的广告创意，包括广告文案、图片、视频等素材的构思与制作指导，确保广告内容能够有效吸引用户关注并激发其行动； 2. 基于 A/B 测试等方法，对广告创意进行持续优化，通过分析不同创意版本的投放数据，挖掘用户喜好与行为规律，不断迭代创意内容，提高广告的点击率、转化率等关键指标； 数据分析与效果评估​ 1. 实时收集、整理与分析广告投放数据，包括曝光量、点击量、转化率、成本等关键指标，深入洞察广告投放效果及用户行为路径； 2. 定期出具详细、专业的广告投放效果评估报告，通过数据可视化呈现投放成果，精准定位问题与机会点，并提出针对性的优化建议与解决方案，为广告投放决策提供有力的数据支持；​ 3. 运用数据分析手段，对用户进行细分与画像，深入了解不同用户群体的特征与需求，实现广告的精准定向投放，提升广告投放的精准度与投资回报率。​ Advertising Strategy & Management 1. Responsible for the daily operation and management of a major performance advertising platform (e.g., Google, Facebook, TikTok), including account setup, campaign targeting, user segmentation and filtering, bid optimization, and pacing—continuously improving the quality and effectiveness of ad campaigns. 2. Regularly review and optimize advertising strategies for the assigned platform. Adjust strategic direction in a timely manner based on market dynamics, user behavior changes, and performance feedback to ensure continued efficiency and effectiveness. Ad Creative Planning & Optimization 1. Collaborate with the design team to plan compelling and conversion-driven ad creatives, including ad copy, images, videos, etc. Guide the production process to ensure the content effectively captures user attention and drives action. 2. Continuously optimize creative content using methods such as A/B testing. Analyze performance data of different creative versions to identify user preferences and behavior patterns, iterating to improve key metrics such as CTR and conversion rate. Data Analysis & Performance Evaluation 1. Collect, organize, and analyze real-time advertising data, including impressions, clicks, conversion rates, cost metrics, etc., to gain deep insights into campaign performance and user behavior. 2. Produce detailed and professional performance reports regularly, using data visualization to clearly present results. Identify issues and opportunities, and propose actionable optimization recommendations and solutions to support informed decision-making. 3. Leverage data analysis to segment users and build user profiles, gaining a thorough understanding of different audience groups’ characteristics and needs. This enables highly targeted advertising and improved return on investment.

We are seeking a Strategic Account Manager to build and maintain strong, long-lasting relationships with our most Strategic Partner Accounts. You will be responsible for the development and growth of strategic accounts on Keeta. The candidate should be hands-on, detail oriented, have relentlessly high standards and operates as a business owner who understands key levers to achieve results. Responsibilities: 1. Relationship Management: Estabilish long-term relationships with out most strategic partners, including some top F&B Group and Brands in Middle East. Interact effectively with different key persons(KP) within the partner and have the ability to influence senior executives. 2. Business Growth: Contribute to business strategy development and identify key initiatives that drive growth and improve the end customer & merchants experience. Collaborate effectively with internal teams (marketing, operations, product, etc.) to allocate resources, thereby supporting growth objectives. 3. Key Project Implementation: Proactively initiate or undertake high-priority key projects such as new brand expansion/single brand marketing/promotional events, and achieve effective results. 4. Explore new approaches and ideas in the fields of delivery operation together with brands partners, by combining the current status of the local F&B industry with the value of online food delivery platforms. 我们急寻一位勇于求变、突破现状的战略客户经理，和GCC最Top的餐饮品牌形成持续的、长期的战略伙伴关系，以品牌业绩责任人的视角，为战略客户在Keeta上的合作和增长负责，应对连锁客户对经营管理的更高要求，并推动香港餐饮业的数字化和外卖发展。 岗位职责： 1、客户关系管理：清晰了解战略客户的组织架构和目标，能与品牌内不同KP建立长期友好的战略合作关系，能影响餐饮品牌的C-Level管理层等重要KP； 2、品牌业绩增长：能够制定符合品牌战略的平台运营策略并与客户达成一致目标；能够和内部各团队（市场、运营、产品等）有效协同，建立资源解决品牌问题，支持品牌目标达成； 3、重点项目落地：主动发起或承接新品牌拓展/单品牌营销/活动大促招商等高优重点项目，并有效达成； 4、品牌策略创新：结合本地餐饮业现状和外卖平台价值，在数字化营销、活动运营、商品运营、外卖店打造等领域探索新玩法、新思路！

1.负责巴西国际连锁品牌的解决方案设计和落地执行，深入了解品牌的生意模式，通过数据分析与方案设计确保客户需求得到满足。 2.协同大客户销售团队与品牌进行沟通，挖掘客户需求，推动品牌与平台市场营销、用户运营、配送履约、科技赋能等全方位的深度合作，为所负责品牌的增长、竞争、盈亏、体验负责。 3.负责跟进重点项目进展，确保项目按时高质量完成。 4.协调内部各部门资源，推动解决方案的优化和升级，提升客户体验。 1.Responsible for the solution design and implementation of Brazilian international chain brands, in-depth understanding of the brand's business model, through data analysis and solution design to ensure that customer needs are met. 2.Collaborate with key account sales team to communicate with brands, explore customer needs, promote in-depth cooperation between brands and platform marketing, user operations, delivery fulfilment, technology empowerment, etc., and be responsible for the growth, competition, profit/loss, and experience of the brands in charge. 3.Responsible for following up the progress of key projects to ensure that the projects are completed on time and with high quality. 4.Coordinate internal resources of various departments to promote the optimisation and upgrading of solutions to enhance customer experience.

1.协助巴西大客户销售团队完成销售目标，提供销售支持和运营支持。 2.跟进客户需求，协助连锁商户处理财务对账数据整理、问题客服工单统计、月度/季度报告等相关工作，及时解决客户问题和投诉，维护客户关系。 3.协助销售团队进行巴西市场调研和竞争分析，支持业务数据播报，为销售策略提供支持。 4.参与策划和执行业务激励和活动、资产管理、费用统计报销、办公用品采收等销售团队支持工作，辅助物料采购和库存管理。 5.营造良好的团队氛围和办公环境，组织团队内部各项团建活动。 What You'll Do: 1.Support the Brazil Key Account Sales Team in achieving sales targets by providing sales and operational assistance. 2.Follow up on client needs, assist chain merchants with financial reconciliation data organization, customer service ticket tracking, and monthly/quarterly reporting; promptly resolve client issues and complaints to maintain strong customer relationships. 3.Assist the sales team with market research and competitive analysis in Brazil; support business data reporting to inform sales strategies. 4.Participate in the planning and execution of sales incentives and events, asset management, expense tracking and reimbursement, office supply procurement; assist with material purchasing and inventory management. 5.Foster a positive team atmosphere and work environment by organizing internal team-building activities.