美团Keeta - Social Media Executive
任职要求
Bachelor’s degree in Marketing, Media, Communications, or related field. 2–3 years of experience managing social media accounts in Saudi Arabia (either in-house or agency). Native-level Arabic with strong…
工作职责
Content Creation & Scheduling Support the development of localized content calendars across platforms (Instagram, X, TikTok, Snapchat, etc.). Create engaging, platform-native content in Arabic and English that resonates with the Saudi audience. Collaborate with designers and video editors to brief and finalize visual content. Community Engagement Monitor and respond to comments, DMs, and tags in a timely and brand-appropriate manner. Escalate issues to internal stakeholders when needed and track recurring feedback. Engage with local trends and viral topics in real time to maintain relevance. Campaign Execution Support social media campaigns, influencer partnerships, and real-time coverage of events or launches. Coordinate with internal teams and agencies to ensure timely delivery of assets and posts. Analytics & Reporting Track post performance and campaign metrics, compiling weekly and monthly reports. Provide insights and suggestions to improve engagement and reach in the Saudi market. Monitor competitor social activity and industry trends.
• Assist in the development and execution of social media and digital marketing strategies to enhance customer engagement. Support the creation of short-term and long-term social media plans, contributing to the optimization of action plans. • Manage and grow our social media presence across various platforms, including Instagram, Facebook, and Xiaohongshu. • Collaborate with team members to ensure consistent branding and messaging across all channels. • Monitor social media channels for trends and audience insights, staying informed about the latest tools, trends, algorithms, and best practices. • Cultivating relationships with influencers and online communities to enhance brand reach and engagement.
- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms
Media Relations Assist in maintaining strong relationships with key Saudi media, bloggers, and influencers. Support press outreach efforts, including drafting and distributing press materials. Help manage interview logistics and track media coverage. Content Support Draft and localize press releases, talking points, and briefing documents in both Arabic and English. Prepare content for media kits, press events, and executive speaking opportunities. Campaign Execution Support the planning and execution of Public Relations activations, press events, and media briefings. Coordinate with agencies, partners, and internal teams to ensure timely and high-quality delivery. Monitoring & Reporting Monitor media coverage, social sentiment, and competitor activity in the Saudi market. Compile weekly and monthly Public Relations performance reports. Ensure proper documentation and tracking of Public Relations activities.
媒介策略制定 1. 根据品牌目标及市场洞察，制定当地的年度/季度/月度媒介投放计划（涵盖社交媒体、程序化广告、传统媒体等）。 2.分析市场媒介策略，提出差异化执行方案。 媒体资源管理 1. 对接本地媒体渠道（如Meta、Google、TikTok Ads、本地广告代理商等），完成资源采购、谈判及效果优化。 2. 管理媒体投放预算，确保ROI最大化。 数据监测与优化 1. 跟踪广告投放数据（曝光量、CTR、转化率等），定期输出分析报告并调整投放策略。 2. 运用A/B测试等方法优化广告素材与投放渠道组合。 跨团队协作 1. 与市场、创意、运营团队紧密配合，确保媒介策略与品牌传播目标一致。 Media Strategy Development 1. Develop annual/quarterly/monthly media buying plans based on brand objectives and market insights, covering social media, programmatic advertising, and traditional media. 2. Analyze market media strategies and propose differentiated execution approaches. Media Resource Management 1. Liaise with local media channels (e.g., Meta, Google, TikTok Ads, local advertising agencies) to manage media procurement, negotiation, and performance optimization. 2. Manage media buying budgets and ensure maximum ROI. Data Monitoring & Optimization 1. Track advertising performance metrics (impressions, CTR, conversion rates, etc.), generate regular analysis reports, and refine media strategies accordingly. 2. Use A/B testing and other methods to optimize ad creatives and media mix. Cross-Functional Collaboration 1. Work closely with marketing, creative, and operations teams to ensure media strategies align with brand communication goals.