美团Keeta - Social Media Executive

Media Relations Assist in maintaining strong relationships with key Saudi media, bloggers, and influencers. Support press outreach efforts, including drafting and distributing press materials. Help manage interview logistics and track media coverage. Content Support Draft and localize press releases, talking points, and briefing documents in both Arabic and English. Prepare content for media kits, press events, and executive speaking opportunities. Campaign Execution Support the planning and execution of Public Relations activations, press events, and media briefings. Coordinate with agencies, partners, and internal teams to ensure timely and high-quality delivery. Monitoring & Reporting Monitor media coverage, social sentiment, and competitor activity in the Saudi market. Compile weekly and monthly Public Relations performance reports. Ensure proper documentation and tracking of Public Relations activities.

• Assist in the development and execution of social media and digital marketing strategies to enhance customer engagement. Support the creation of short-term and long-term social media plans, contributing to the optimization of action plans. • Manage and grow our social media presence across various platforms, including Instagram, Facebook, and Xiaohongshu. • Collaborate with team members to ensure consistent branding and messaging across all channels. • Monitor social media channels for trends and audience insights, staying informed about the latest tools, trends, algorithms, and best practices. • Cultivating relationships with influencers and online communities to enhance brand reach and engagement.

- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms

内容策划与执行 1. 负责地区社交媒体平台（如Instagram、Facebook、TikTok、Twitter、YouTube等）的内容策划、创作及发布，确保内容符合品牌调性并吸引目标用户。 2. 结合本地文化、热点和趋势，制定高互动性的内容策略，提升品牌曝光和用户参与度。 社交媒体运营 1. 管理并优化公司社交媒体账号，定期分析数据并调整运营策略。 2. 与粉丝互动，维护品牌形象，及时回应用户评论及私信，提升用户粘性。 活动策划推广与KOL管理 1. 策划并执行线上社媒营销活动（如挑战赛、直播、KOL合作等），推动用户增长和转化。 2. 建立外部合作伙伴（如KOL/KOC、代理商）资源体系，提升公域传播效率。 数据分析与优化 1. 监测社交媒体数据（如流量、互动率、转化率等），定期输出分析报告并提出优化建议。 Content Planning & Execution 1. Responsible for content planning, creation, and publishing across regional social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, YouTube), ensuring alignment with brand tone and appeal to the target audience. 2. Develop highly engaging content strategies based on local culture, trends, and hot topics to boost brand exposure and user engagement. Social Media Operations 1. Manage and optimize official social media accounts; regularly analyze performance data and adjust operational strategies accordingly. 2. Interact with followers to maintain a strong brand presence, promptly respond to comments and messages, and increase user stickiness. Campaign Promotion & KOL Management 1. Plan and execute online social media marketing campaigns (e.g., challenges, livestreams, KOL collaborations) to drive user growth and conversion. 2. Build and manage a network of external partners (e.g., KOLs/KOCs, agencies) to enhance public channel communication effectiveness. Data Analysis & Optimization 1. Monitor key social media metrics (e.g., traffic, engagement rate, conversion rate), regularly produce performance reports, and propose actionable optimization strategies.