美团Assistant Partnership Manager / Partnership Manager
任职要求
Professional should: Bachelor degree in marketing or equivalent Minimum 4 years relevant experience of which at least 2 years of partnership experience is preferred Strong in project management is a must Very good interpersonal skills, proactive, i…
工作职责
Job Description Accountabilities: Responsible for partnership development and liaison with 3rd party partners including payment, coporates and brands Able to identify and connect right partners to achieve the assigned business objectives Collaborate with cross functional departments in actualizing the planned programs between Marketing, BD and Growth Team Responsible for marketing program implementation and execution to its excellence Provide assistant to marketing director in the development and execution of assigned marketing programs in a timely and cost efficient manner Develop the idea of visual and copy of each program with relevant parties to ensure quality execution Review and analysis the performance data of different partnerships after each campaign and advise opportunities for improvements & further development Monitor program performance and make timely adjustment to achieve target result
The role LazPay is the payments and financial services arm of Lazada and is part of the Financial and Payment Business organization of Alibaba International Digital Commerce (AIDC). LazInsure is a growing business unit that focuses on providing embedded insurance solutions within AIDC's e-commerce platforms. We are looking for a customer centric and motivated individual to help with operations and insights to drive the best user experience for Lazada buyers who avail of our insurance products Key Tasks & Responsibilities - Leads the identification and development of business opportunities by doing market opportunity sizing and development of business cases; - Own end to end process of operating and launching insurance products for Lazada in the Philippines - Deliver sales of products, programs, and services through e-commerce platform embedded sales and other channels as measured by net revenue - Setup Customer Segmentation, Strategy, and Retention including insights and business intelligence with support of internal Business intelligence team; - Lead in driving the expansion of products and services through partnerships and vendor selection - Regularly monitor market and benchmark against competition, track regulatory landscape changes, as well as overall InsurTech developments locally and globally - Oversees communication with internal units regarding updates or changes to the products and manages key stakeholders within Alibaba International Digital Commerce - Manage relationships with insurance partners, assisting with the preparation of contractual agreements and ensure that these are fully adhered to as needed - Drive win-win negotiations between Lazada and insurance partners· Contribute to category performance management and deliver insights to senior management - Prepare for and assist with the implementation of regular campaigns and initiatives - Identify and champion product improvements - Any other duties that may be assigned
• Develop and implement comprehensive brand marketing strategies that align with Keeta's vision and goals, focusing on driving brand awareness and achieving business targets. • Formulate branding campaigns, including thematic, tactical, seasonal advertising, joint promotions, and event planning. Collaborate with cross-functional teams, including product, operations, and design. • Identify and establish strategic partnerships with restaurants to create joint promotion opportunities. • Track and analyze key marketing metrics to measure campaign effectiveness, providing data-driven recommendations for optimization. • Manage marketing budgets effectively to ensure optimal resource allocation. • Stay informed about industry developments and best practices to foster continuous improvement and innovation.
- Lead the creation and implementation of SEO-driven marketing content, including digital ads on Linkedin and Google to enhance online visibility and attract institutional clients to TradingFront - Author thought-leadership articles and conceive white papers to position the company as a leader in the institutional finance space - Develop and execute marketing strategies aimed at increasing market share, improving customer engagement, and achieving high ROI - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement marketing campaigns aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities
- Develop and execute marketing strategies aimed at increasing our turnkey asset management platform (TAMP) TradingFront business market share, improving customer engagement, and achieving high ROI - Create and lead a lifecycle management module to increase retention of institutional clients on TradingFront. - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach. - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement offline marketing initiatives aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities - Lead the creation and implementation of SEO-driven marketing content, to grow institutional clients' traction on TradingFront - Author thought-leadership articles to position the platform as a leader in the institutional finance space