美团销售效能优化（SMB业务）

【中文版】 通过机制建设与工具产品化，提升沙特SMB销售团队的业务效率与流程管理能力，保障销售策略的有效执行与落地。 1.销售行为研究与问题洞察：围绕销售主路径“找-约-谈-签-上-运”，深入一线开展调研与分析，梳理不同角色（销售/销售管理者，中国/Local）的作业流程与时间分配，识别高频低效环节，提出具备可行性的效率优化方案； 2.标准化流程与动作机制搭建：结合业务场景，搭建关键销售流程与动作规范，同时平衡一线业务灵活性，明确各环节的操作指引与节奏管理机制，推动流程标准化、执行可控化； 3.人效指标体系建设：与优化建立并持续优化销售人效评估体系，监测关键效率指标，分析差异与提升空间，制定改进方案并推动落地，支持销售团队持续提效； 4.流程工具产品化与落地推广：推动关键流程与动作的系统化沉淀，与产品、技术团队协作完成流程工具的设计与上线，负责前线使用推广与反馈收集，确保产品工具真正服务销售一线、提升作业效率。 【English version】 Through mechanism building and tool productization, improve the business efficiency and process management capabilities of the Saudi SMB sales team, ensuring the effective execution and implementation of sales strategies. 1.Sales Behavior Research and Insight Identification：Focusing on the core sales path of "Find - Meet - Pitch - Sign - Deliver - Operate," conduct in-depth field research and analysis to map out workflows and time allocations for different roles (sales/sales managers, China/Local). Identify high-frequency inefficiencies and propose feasible optimization solutions to improve sales efficiency. 2.Standardized Process & Action Mechanism Design：Based on business scenarios, design and standardize key sales processes and action guidelines, while balancing the flexibility required by frontline sales teams. Clearly define the operational guidelines and rhythm management mechanisms at each stage, promoting the standardization of processes and the controllability of execution. 3.Sales Productivity System Development & Optimization：Build and continuously optimize the sales productivity evaluation system. Monitor key efficiency metrics, analyze gaps and areas for improvement, and formulate targeted action plans to enhance overall sales performance. 4.Process Tool Productization & Deployment：Promote the systematization of key sales processes and actions, collaborating with product and technology teams to design and launch process tools. Lead the adoption of these tools by frontline teams, collect feedback, and ensure that the tools truly serve the sales team, enhancing operational efficiency.

通过机制建设与工具产品化，提升SMB销售团队的业务效率与流程管理能力，保障销售策略的有效执行与落地。 1.销售行为研究与问题洞察：围绕销售主路径“找-约-谈-签-上-运”，深入一线开展调研与分析，梳理不同角色（销售/销售管理者，中国/Local）的作业流程与时间分配，识别高频低效环节，提出具备可行性的效率优化方案； 2.标准化流程与动作机制搭建：结合业务场景，搭建关键销售流程与动作规范，同时平衡一线业务灵活性，明确各环节的操作指引与节奏管理机制，推动流程标准化、执行可控化； 3.人效指标体系建设：与优化建立并持续优化销售人效评估体系，监测关键效率指标，分析差异与提升空间，制定改进方案并推动落地，支持销售团队持续提效； 4.流程工具产品化与落地推广：推动关键流程与动作的系统化沉淀，与产品、技术团队协作完成流程工具的设计与上线，负责前线使用推广与反馈收集，确保产品工具真正服务销售一线、提升作业效率。 Through mechanism building and tool productization, improve the business efficiency and process management capabilities of the SMB sales team, ensuring the effective execution and implementation of sales strategies. 1.Sales Behavior Research and Insight Identification：Focusing on the core sales path of "Find - Meet - Pitch - Sign - Deliver - Operate," conduct in-depth field research and analysis to map out workflows and time allocations for different roles (sales/sales managers, China/Local). Identify high-frequency inefficiencies and propose feasible optimization solutions to improve sales efficiency. 2.Standardized Process & Action Mechanism Design：Based on business scenarios, design and standardize key sales processes and action guidelines, while balancing the flexibility required by frontline sales teams. Clearly define the operational guidelines and rhythm management mechanisms at each stage, promoting the standardization of processes and the controllability of execution. 3.Sales Productivity System Development & Optimization：Build and continuously optimize the sales productivity evaluation system. Monitor key efficiency metrics, analyze gaps and areas for improvement, and formulate targeted action plans to enhance overall sales performance. 4.Process Tool Productization & Deployment：Promote the systematization of key sales processes and actions, collaborating with product and technology teams to design and launch process tools. Lead the adoption of these tools by frontline teams, collect feedback, and ensure that the tools truly serve the sales team, enhancing operational efficiency.

质检体系优化：搭建质检标准，发现销售工作风险点，迭代智能质检工具，完善员工管理规范 违规监控定责：监控销售及职能日常违规风险行为，并定期开展自查自纠，输出定责通报 团队管理考核：制定质检团队KPI，动态分配质检工作任务，提升团队效能 跨部门协作：协同产品、售后等部门，支持智能质检测试、客诉及内部反查等工作 培训宣贯：制作输出质检培训材料，开展合规宣导，降低业务风险

B端负责人： 1.负责整体销售战略的制定与执行，确保销售目标的达成； 2.协调跨职能部门（如销售、销运、产运等）的合作，推动项目的顺利执行； 3.统筹大客户管理、SMB等多军种销售模式，提升销售效能； 4.探索并推动新业务的开拓，负责0到1的新业务发展和市场开拓； 5.管理并激励团队，搭建高效的团队架构，推动团队成长和高绩效。 B端策略/产品运营骨干： 1.负责制定和优化供给策略/销售策略/产品策略，分析市场数据和业务趋势，推动运营效率提升； 2.参与新业务的探索和0到1的业务发展，提供策略性建议； 3.协调资源，支持各部门推动业务执行，确保战略的落地； 4.参与销售团队的日常运营管理，优化流程、提升工作效率。