美团Keeta-连锁客户策略运营实习生

1、为签约品牌商户提供日常运营支持服务，同步通过對经营数据的量化分析捕捉核心指标的波动规律与趋势特征。 2、紧扣月度核心 KPI 目标，协同品牌运营经理推进策略落地，涵盖活动全周期覆盖优化、经营策略定制化辅助等关键环节，保障全链路执行效率与质量。 3、构建与内部运营、数据等跨职能团队的常态化协作机制，合力推动策略落地见效，與組内成員共同進行全维度经验沉淀与活动复盘优化。

服务于大客户团队销售策略，负责目标设定、资源管理、整合营销、新机会探查等职能，支持业务目标达成； 1、大客户销售策略制定：结合业务整体策略，拆解大客户团队的销售策略，确保各项资源的有效利用；建立客户管理体系，明确各业务客户分配规则和客户轮转机制，确保客户资源有效； 2、业务分析与资源管理：结合业务整体策略，明确大客户团队的各项考核及监控指标，完成自上而下拆解、沟通及执行；提供数据分析能力，监控业绩和预测趋势，促进销售队伍业务规划和理性决策能力的提升；为目标达成和组织发展配置合理的预算资源； 3、品牌营销：基于用户需求和品牌营销节奏，整合端内外流量、补贴等资源以及营销产品工具能力，设计并落地品牌营销活动； 4、项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断销售团队目标达成的可行性及风险，充分调动策略、产品、OB团队资源，驱动销售团队达成业务目标。 Collaborate closely with the strategic accounts team, responsible for goal setting, resource management, integrated marketing, and new opportunity exploration to support business objectives: 1. Development of Sales Strategies for Key Accounts: Align with the overall business strategy to break down sales strategies for the key account team, ensuring effective utilization of all resources. Establish a client management system, define rules for business client allocation and client rotation mechanisms to ensure effective client resource management. 2. Business Analysis and Resource Management: Combine the overall business strategy to clearly define key performance indicators and monitoring metrics for the key account team, completing top-down breakdown, communication, and execution. Provide data analysis capabilities to monitor performance and forecast trends, promoting the business planning and rational decision-making capabilities of the sales team. Allocate budget resources reasonably to achieve goals and support organizational development. 3. Brand Marketing: Based on user needs and the brand marketing rhythm, integrate internal and external traffic, subsidies, and marketing product tool capabilities to design and implement brand marketing activities. Project Management: 4. Use project management methods to ensure effective execution of key business goals and strategies. Analyze and quickly assess the feasibility and risks of achieving sales team goals, fully mobilize resources from strategy, product, and OB teams to drive the sales team to achieve business objectives.

We are seeking a Strategic Account Manager to build and maintain strong, long-lasting relationships with our most Strategic Partner Accounts. You will be responsible for the development and growth of strategic accounts on Keeta. The candidate should be hands-on, detail oriented, have relentlessly high standards and operates as a business owner who understands key levers to achieve results. Responsibilities: 1. Relationship Management: Estabilish long-term relationships with out most strategic partners, including some top F&B Group and Brands in Middle East. Interact effectively with different key persons(KP) within the partner and have the ability to influence senior executives. 2. Business Growth: Contribute to business strategy development and identify key initiatives that drive growth and improve the end customer & merchants experience. Collaborate effectively with internal teams (marketing, operations, product, etc.) to allocate resources, thereby supporting growth objectives. 3. Key Project Implementation: Proactively initiate or undertake high-priority key projects such as new brand expansion/single brand marketing/promotional events, and achieve effective results. 4. Explore new approaches and ideas in the fields of delivery operation together with brands partners, by combining the current status of the local F&B industry with the value of online food delivery platforms. 我们急寻一位勇于求变、突破现状的战略客户经理，和GCC最Top的餐饮品牌形成持续的、长期的战略伙伴关系，以品牌业绩责任人的视角，为战略客户在Keeta上的合作和增长负责，应对连锁客户对经营管理的更高要求，并推动香港餐饮业的数字化和外卖发展。 岗位职责： 1、客户关系管理：清晰了解战略客户的组织架构和目标，能与品牌内不同KP建立长期友好的战略合作关系，能影响餐饮品牌的C-Level管理层等重要KP； 2、品牌业绩增长：能够制定符合品牌战略的平台运营策略并与客户达成一致目标；能够和内部各团队（市场、运营、产品等）有效协同，建立资源解决品牌问题，支持品牌目标达成； 3、重点项目落地：主动发起或承接新品牌拓展/单品牌营销/活动大促招商等高优重点项目，并有效达成； 4、品牌策略创新：结合本地餐饮业现状和外卖平台价值，在数字化营销、活动运营、商品运营、外卖店打造等领域探索新玩法、新思路！

定位：全国CKA负责人 汇报上级：沙特B端Regional Business 1. 团队建设与管理：负责沙特外卖市场CKA团队高端供给拓展组的业务建设及日常管理，能通过有效的管理框架提升团队业务能力，在规定时间内交付结果，确保达成预期团队目标； 2. 城市大客户运营与发展：能同时对多城市区域性大客户品牌业绩增长负责，运用科学分析方法收集处理信息，制定并执行有效且差异化的品牌运营策略，持续改进品牌供给拓展及运营方案； 3. 全局视角与系统思维：拥有从餐饮行业生态全局出发的系统思维和视野，能够洞悉区域市场机会和风险，快速识别前线核心问题（BD痛点、商家痛点、用户痛点），及时反馈并与总部沟通、整合资源，推动区域业务经营结果提升； 4. 跨文化组织建设：具备管理多元文化背景的团队的能力，能够建立各级人才科学培养机制，培养国际业务人才； 5. 组织能力沉淀：梳理总结工作经验，提炼SOP和方法论，搭建海外业务城市大客户业务经营的端到端流程，为业务国际化快速拓展提供优质模板。