美团Content Specialist (Arabic & English)
任职要求
1、Be familiar with the content rules, risks and touch experience of the Internet platform 2、Arabic native speaker with fluent business English proficiency 3、Having rich experience…
工作职责
1、Production of popular content: design the naming of the marketing zone and corresponding marketing promotional copy, design timely marketing language such as "half-hour delivery" 2、Data Operations: Monitor CTR changes caused by different copywriting content 3、Merchant empowerment: design corresponding single brand marketing content 4、User outreach copywriting: Write high conversion Push notifications, design a tiered outreach script, collaborate with algorithm teams to optimize push timing strategies
1. 制定并执行跨平台（Instagram、TikTok、Facebook、X、LinkedIn 等）的创意社交媒体策略，并与 Keeta 的品牌目标和理念保持一致。 2. 创作、策划和管理针对不同受众的引人入胜的内容（静态内容、视频、故事和 Reels）。 3. 规划并监督社交媒体内容日程，确保内容及时一致地交付。 4. 监控、跟踪和分析绩效指标，以提高参与度和覆盖面。 5. 与设计部门、运营团队、商家管理团队和骑手管理团队合作，支持活动、促销和产品发布。 6. 参与在线社区，回复评论/消息，并积极培养忠实粉丝。 7. 密切关注行业趋势、竞争对手动态和新兴社交媒体工具。 8. 根据需要管理外部机构。 1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.), aligned with Keeta's brand goals and philosophy. 2. Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences. 3. Plan and oversee the social media content calendar, ensuring timely and consistent content delivery. 4. Monitor, track, and analyze performance metrics to increase engagement and reach. 5. Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches. 6. Participate in online communities, respond to comments/messages, and actively cultivate a loyal following. 7. Keep a close eye on industry trends, competitor activity, and emerging social media tools. 8. Manage external agencies as needed.
- Content Management: Lead the content planning and management for Middle East Market, ensuring content quality and attractiveness. - Keyword Research: Conduct market research and analysis, identify and analyze keywords, optimize website content, and improve search engine rankings. - SEO Project Planning and Execution: Develop reasonable measurement indicators based on data analysis and actual business situations. - Responsible for planning and executing SEO content operation projects, including content updates, website structure optimization, etc. Adjust marketing strategies in a timely manner, improve conversion rates, optimize channel marketing methods, and allocate resources reasonably for traffic and orders. - Competitor Analysis and Industry Trends Analysis: Analyze the strategies of other brands, formulate effective SEO directions to enhance website competitiveness. -Focus on industry trends, improve user activity, and identify new trends. - Task Execution: Execute various tasks assigned by the company and ensure efficient completion.
[In-App Promotion Content] • Plan and manage promotional content, including copywriting for such as event pages, banners, push notifications, and pop-ups aligned with the tone and manner of monthly campaigns . • Translate and localize English and Chinese content for in-app marketing purposes, including exclusive overseas items promotions. • Develop tailored in-app copywriting strategies based on user data analysis and market trends. • Collaborate with design, promotion, and other cross-functional teams to coordinate schedules and streamline content workflows, enhancing overall operational efficiency. • Create strategic naming plans for big promotions and new channels in-app with business objectives. [In-App User Experience Enhancement] • Be responsible for the quality of the Korean content on AliExpress app. • Develop and maintain in-app content (brand communication) guidelines to ensure the app maintains a consistent language, tone, and voice. • Support UX writing and CX writing initiatives to improve overall user experience.