美团Content Specialist (Arabic & English)

1. 制定并执行跨平台（Instagram、TikTok、Facebook、X、LinkedIn 等）的创意社交媒体策略，并与 Keeta 的品牌目标和理念保持一致。 2. 创作、策划和管理针对不同受众的引人入胜的内容（静态内容、视频、故事和 Reels）。 3. 规划并监督社交媒体内容日程，确保内容及时一致地交付。 4. 监控、跟踪和分析绩效指标，以提高参与度和覆盖面。 5. 与设计部门、运营团队、商家管理团队和骑手管理团队合作，支持活动、促销和产品发布。 6. 参与在线社区，回复评论/消息，并积极培养忠实粉丝。 7. 密切关注行业趋势、竞争对手动态和新兴社交媒体工具。 8. 根据需要管理外部机构。 1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.), aligned with Keeta's brand goals and philosophy. 2. Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences. 3. Plan and oversee the social media content calendar, ensuring timely and consistent content delivery. 4. Monitor, track, and analyze performance metrics to increase engagement and reach. 5. Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches. 6. Participate in online communities, respond to comments/messages, and actively cultivate a loyal following. 7. Keep a close eye on industry trends, competitor activity, and emerging social media tools. 8. Manage external agencies as needed.

- Content Management: Lead the content planning and management for Middle East Market, ensuring content quality and attractiveness. - Keyword Research: Conduct market research and analysis, identify and analyze keywords, optimize website content, and improve search engine rankings. - SEO Project Planning and Execution: Develop reasonable measurement indicators based on data analysis and actual business situations. - Responsible for planning and executing SEO content operation projects, including content updates, website structure optimization, etc. Adjust marketing strategies in a timely manner, improve conversion rates, optimize channel marketing methods, and allocate resources reasonably for traffic and orders. - Competitor Analysis and Industry Trends Analysis: Analyze the strategies of other brands, formulate effective SEO directions to enhance website competitiveness. -Focus on industry trends, improve user activity, and identify new trends. - Task Execution: Execute various tasks assigned by the company and ensure efficient completion.

Design and develop comprehensive training materials, agendas, facilitator guides, and interactive content tailored to customer service operations in GCC markets. Collaborate with superiors and stakeholders to establish a robust overseas customer service training framework aligned with Keeta’s operational and cultural standards. Lead the end-to-end process of training needs analysis, including gathering insights from performance data, audits, and agent feedback to identify knowledge or skill gaps. Deliver engaging, interactive training sessions to new hires and existing employees, covering onboarding programs, process updates, soft skills, and product knowledge as needed. Adapt delivery style and content to suit diverse audiences, ensuring comprehension across multilingual and multicultural groups. Evaluate training effectiveness through pre- and post-assessments, knowledge checks, and performance metrics, providing actionable insights to improve future training initiatives. Explore operational pain points by engaging with frontline teams through floor observations, coaching sessions, and listening activities; develop targeted training solutions to address these challenges. Regularly analyze and report on training metrics, track progress against learning objectives, and compile weekly and monthly performance summaries for management review. Ensure proper training certification process is in place, including assessments, feedback, and documentation, and verify that only certified agents move to production. Work closely with BPO training teams to monitor, support, and ensure the quality and consistency of training delivery across all sites.

Design and develop comprehensive training materials, agendas, facilitator guides, and interactive content tailored to customer service operations in GCC markets. Collaborate with superiors and stakeholders to establish a robust overseas customer service training framework aligned with Keeta’s operational and cultural standards. Lead the end-to-end process of training needs analysis, including gathering insights from performance data, audits, and agent feedback to identify knowledge or skill gaps. Deliver engaging, interactive training sessions to new hires and existing employees, covering onboarding programs, process updates, soft skills, and product knowledge as needed. Adapt delivery style and content to suit diverse audiences, ensuring comprehension across multilingual and multicultural groups. Evaluate training effectiveness through pre- and post-assessments, knowledge checks, and performance metrics, providing actionable insights to improve future training initiatives. Explore operational pain points by engaging with frontline teams through floor observations, coaching sessions, and listening activities; develop targeted training solutions to address these challenges. Regularly analyze and report on training metrics, track progress against learning objectives, and compile weekly and monthly performance summaries for management review. Ensure proper training certification process is in place, including assessments, feedback, and documentation, and verify that only certified agents move to production. Work closely with BPO training teams to monitor, support, and ensure the quality and consistency of training delivery across all sites.