美团商家策略和运营 Merchant Success Strategy and Operation
任职要求
1. 有至少三年的策略和产品运营经验。熟悉策略产出，产品运营、项目管理相关的企业内常见工作方法论。Have at least three years of experience in strategy and product operations. Familiar with common corporate methodologies for strategy development, product operations, and project management. 2. 对电商平台商家侧业务较为熟悉。熟悉外卖行业者优先。Familiar with the merchant-side operations of e-commerce platforms. Priority given to those with experience in the food delivery industry. Priority given to those familiar with merchant metric operations. 3. 非常熟悉巴西外卖商家的日常经营工作，或能连同公司内各个团队洞察到商家的经营需求和痛点。Possess in-depth knowledge of the daily operations of Brazilian food delivery merchants, or be able to collaborate with various internal…
工作职责
1. 负责keeta平台商家经营相关的策略和运营。Responsible for strategy and operations related to merchant management on the Keeta platform. 2. 了解行业内通用的解决方法，洞察商家需求，推进内部流程以及商家产品功能的持续优化。Understand industry-standard solutions, gain insights into merchant needs, and drive continuous improvement of internal processes and merchant-facing product features. 3. 建立日常运营机制，不断提升相关产品的使用量和使用效果。Establish daily operation mechanisms to continuously improve the usage and effectiveness of related products.
As the Key Account Management Lead, you will be responsible for leading and guiding one key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of key account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. This role will report to the Head of Key Account. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through key engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Key Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。该职位直接汇报给 KA 团队负责人。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。
As the Strategic Account Management Lead, you will be responsible for leading and guiding the key account management team in building and maintaining strong, long-lasting relationships with our brand partners. You will oversee the development of strategic account plans, negotiate commertial terms, and and enhance their performance on our platform through exceptional merchants services. Job description: 1. Business Development and Negotiation: Lead team to build and strengthen relationships with key brand partners through strategic engagement and negotiation of mutually beneficial agreements; Utilize exceptional communication skills to interact effectively with senior executives, understanding their needs and aligning our services to their strategic goals. 2. Strategic Account Planning and Execution: Develop and implement a comprehensive key account management strategy that aligns with both company's business goals and brand partners' objectives; Allocate resources effectively to support strategic initiatives and maximize ROI for both the company and our partners; Regularly assess partner performance to optimize their success on our platform through data analysis. 3. Leadership and Team Management: Lead the key account management team by setting clear objectives, providing guidance, and offering professional development opportunities; Define and track key performance indicators (KPIs) for the key account managers to measure success and drive team performances; Foster a culture of excellence and accountability within the team, ensuring all members are equipped to meet and exceed their goals. 4. Cross-functional Collaboration: Collaborate closely with operations, product managers, marketing, customer service, and finance teams to deliver a cohesive and superior service to brand partners. 作为大客户管理部门负责人，领导和指导大客户管理团队，建立和维护与我们重点餐饮品牌合作伙伴的关系，并通过优质的商家服务为双方带来持续增长。 职位描述： 1、商务合作和谈判：领导团队与重点餐饮品牌建立共赢的战略合作关系；能够有效地与餐饮品牌的高级管理层互动，了解他们的需求，并使我们的服务与他们的战略目标一致。 2、大客户运营策略规划与执行：制定与公司业务目标和品牌合作伙伴目标一致的大客户发展策略；能够有效分配资源以支持策略达成，并为公司及合作伙伴创造最大化的收益；通过数据分析定期评估业绩表现，不断优化品牌运营策略并驱动他们在平台上获得增长和收入。 3、大客户团队管理：为大客户经理设定明确的目标和发展机会；定义并跟踪大客户经理的关键绩效指标，有效衡量团队的绩效表现并推动达成更好的结果；培养追求卓越的团队，提供有效指导，确保所有成员都有能力达成目标并超出预期。 4、跨部门协作：与运营、产品、营销、客服和财务团队紧密合作，共同为品牌合作伙伴提供优质的服务。
1.负责数坊智能化架构升级，包括洞察及权益投放能力建设; 2.负责和各事业部、场运营沟通业务策略，扩展业务增长点，提升权益营销效果; 3.数坊商家版能力升级，为商家提供更丰富策略玩法，卷动商家更多优质资源供给，助力商家业绩增长;
1. 负责淘宝闪购营销算法，包括平台补贴定价、商家智能营销、店品价格机制、商流X物流联动等； 2. 负责用户全生命周期体验与成长，促进拉新和留存； 3. 参与营销创新性算法的研究及开发工作； 4. 协同业务进行跨团队合作。