美团Merchant Growth Strategy & Operations Intern

1. 整体负责新商成长策略。Overall responsible for new merchant growth strategy 2. 与前线团队和商家密切合作，收集商家需求和管理需求，并提炼成整体策略，包括运营流程和产品功能的产出。Collaborate closely with frontline teams and merchants to collect merchant and management requirements, and distill them into overall strategies, including operational workflows and product functionalities。 3. 与相关业务团队一同合作，产出完整的产品运营规划。Collaborate with relevant business teams to develop comprehensive product operation plans. 4. 在日常运营中监控产品的商家使用情况，并与多个团队协同合作，推进产品功能的持续迭代，开展产品功能培训和推广，确保产品效果业务目标的达成。Monitor merchant usage of products in daily operations, collaborate with multiple teams to drive continuous iteration of product features, conduct product function training and promotion, and ensure the achievement of business objectives for product effectiveness.

1. 商业化增长战略与规划 制定并落地商业化增长战略，覆盖不同平台广告类型的变现模式，确保收入规模和ROI持续增长。 设计长期商业化路径，优化定价、用户分层、营销激励等，推动业务可持续增长。 关注行业动态和竞品策略，探索新的商业化模式和增长机会。结合市场环境，优化定价、激励机制，提升广告产品offer竞争力。 2. 运营体系搭建与优化 优化商业化运营体系，包括广告主教育、投放策略、漏斗优化策略等. 建立标准化流程和运营机制，实现商业化产品的自动化、智能化运营。 规划并执行推广活动，推动广告主/商家入驻并提升付费意愿。 设计营销工具、活动方案，如折扣、返利、激励等，提升广告投放量和商家参与度。 3. 数据驱动增长与商业决策 优化数据指标体系，深度分析用户/商家行为，驱动商业化策略迭代。 设计数据工具和分析框架，提升收入预测、市场细分、精准营销等能力。 通过A/B测试和实验设计，提升广告主和商家的投放效率和LTV。 结合财务模型（如ARPU、LTV ,ROI等），制定商业优化方案，实现收入最大化。 4. 高效跨部门协作与团队管理 协同产品、技术、市场、销售团队，共同推进商业化目标落地。 推动商业化产品的技术开发与创新 -------------------------------------------------------- 1. Monetization Growth Strategy & Planning - Develop and implement a monetization growth strategy, covering monetization models across various advertising platforms to ensure sustainable revenue growth and ROI improvement. - Design a long-term monetization roadmap, optimizing pricing, user segmentation, and incentive mechanisms to drive sustainable business expansion. - Stay updated on industry trends and competitor strategies, exploring new monetization models and growth opportunities. Adapt pricing and incentive structures based on market conditions to enhance the competitiveness of advertising offerings. 2. Operational System Development & Optimization - Optimize the monetization operations framework, including advertiser education, ad placement strategies, and funnel optimization. - Establish standardized processes and operational mechanisms to achieve automation and intelligent monetization operations. - Plan and execute promotional campaigns to attract advertisers and merchants while increasing their willingness to pay. - Design marketing tools and promotional programs, such as discounts, cashback, and incentive schemes, to boost ad spend and merchant engagement. 3. Data-Driven Growth & Business Decision-Making - Refine key data metrics and analytical frameworks to gain deep insights into advertiser and merchant behaviors, driving continuous strategy iteration. - Develop data tools and analytical models to enhance revenue forecasting, market segmentation, and precision marketing. - Leverage A/B testing and experimental design to improve advertiser efficiency and lifetime value (LTV). - Utilize financial models (e.g., ARPU, LTV, ROI) to develop business optimization plans that maximize revenue potential. 4. Cross-Functional Collaboration and stakeholder management -Work closely with product, technology and commercial teams to ensure the successful execution of monetization strategies. -Drive technological development and innovation in monetization products to enhance revenue efficiency.

We are looking for a dynamic and results-oriented Manager to lead growth and business development for AlipayHK Digital Services. This strategic leadership role demands ownership of driving user growth, expanding merchant partnerships, and delivering strong business outcomes, with a focus on digital services in the F&B and leisure sectors within Hong Kong and the Greater Bay Area (GBA). Key Responsibilities: ● Own and shape the growth strategy, business roadmap, and execution plans for digital services, primarily targeting F&B, ticketing, experience and leisure markets in Hong Kong and GBA. ● Develop and implement growth strategies to drive key metrics, including user acquisition, retention, engagement, merchant partnerships, and revenue generation. ● Lead innovation by launching new initiatives to expand and enhance the digital services product offerings. ● Analyze user conversion funnels, customer behavior, and promotion effectiveness to identify growth opportunities and optimize campaigns. ● Collaborate closely with cross-functional teams (product, marketing, data, technical) to ensure seamless product delivery and exceptional user experience. ● Conduct market research and competitive analysis to anticipate industry trends and evolving customer needs. ● Forge strategic partnerships and alliances to strengthen the product ecosystem and broaden market reach. ● Drive accountability for business results with a proactive, solutions-driven approach.

1. Local to Local E-commerce Logistics Operations - Polish Market: Establish operation process and management mechanism from scratch for the local to local business to support the growth strategy from the ecommerce side. 2. Coordination & Accountability: Oversee the management of local service providers and facilitate internal collaboration, taking responsibility for cost efficiency, transit times, and customer satisfaction. You will be instrumental in addressing operational issues and fostering seamless communication between internal and external clients. 3. End-to-End Logistics Optimization: Immerse yourself in every facet of the logistics chain (from merchant to final consumers), exerting meticulous control over each stage. Act as the representative in driving continuous improvement and refinement of processes and systems. 4. Operational Exceptions & Project Delivery: Manage and resolve a variety of operational anomalies, exercise strong control over local logistics expenses, and successfully execute project-based tasks assigned by the company 职位描述： 1. 本对本电商物流运营-波兰市场，从0搭建运营流程和管理体系予以支持电商平台的业务发展； 2.负责协调当地服务商管理运营问题，及协调内部的合作沟通，对线路成本、时效以及客户体验负责； 3.深入物流全链路各环节，把控每个环节，作为业务方对流程和系统进行不断优化和完善 4.处理各类运营异常，管控本地物流成本，及完成公司安排的项目性工作