美团Senior Copywriter
任职要求
Native-level fluency in both Arabic and English—spoken and written.
5+ years of experience in copywriting, content creation, or creative writing within marketing or advertising environments.
Strong portfolio showcasing creative, brand-forward writing in both languages.
Exceptional attention to detail, grammar, and linguistic accuracy.
Strong understanding of GCC culture and sensibilities.
Experience working within a fast-paced, creative, and collaborative environment.
A passion for branding, storytelling, and digital marketing.
Strategic thinker who can write with both emotion and performance in mind.
Background in food-tech, lifestyle, or startup culture is a plus.工作职责
Key Responsibilities: Own and develop the brand’s voice and tone across Arabic and English content. Write compelling, clear, and on-brand copy for a variety of channels: campaigns, social media, digital ads, website, emails, push notifications, and more. Collaborate with marketing, design, and product teams to bring campaigns and initiatives to life. Localize global messaging to fit regional nuances without losing impact or clarity. Ensure consistency in brand language, grammar, and storytelling across all touchpoints. Lead brainstorming sessions and contribute creative ideas that fuel growth and engagement. Translate complex ideas into simple, engaging language—both in Arabic and English. Stay ahead of trends in culture, language, marketing, and food-tech to keep Keeta’s communication fresh and relevant.
Develop Arabic and English content for various platforms, including (but not limited to) digital and social media, marketing campaigns, website content, in line with Keeta’s brand voice. Assist in editing and proofreading content in English and Arabic ensuring consistency and the highest quality across channels. Participate in brainstorming sessions to generate creative ideas for content creation. Support the marketing and copywriting teams in maintaining and updating a content calendar that ensures timely delivery.
职位描述 - Collaborate with the senior Creative COE to build the assigned brands through marketing and branding campaigns - Guide in-house creative teams (designer, copywriter, photographer, video creators) for assigned brands to develop creative work based on creative strategy, creative direction and slogan to rollout in developed markets (US, Europe).
- Drive marketing campaigns to enhance brand awareness and customer engagement. - Manage and grow our social media presence across platforms - Develop compelling content and copy for marketing materials, social media posts, and campaigns. - Collaborate with cross-functional teams to ensure cohesive branding and messaging across all platforms. - Manage and grow our social media presence across platforms
職務内容 / Job Description We are seeking a highly strategic and culturally fluent Senior Social Media Manager to lead our brand’s social presence in Japan. This role goes beyond daily posting — it requires a deep understanding of the Japanese digital landscape, consumer behavior, and platform trends to drive brand love, community engagement, and business impact through social media. 主な業務内容 / Key Responsibilities - Build and execute Japan-specific social media strategies (Instagram, X, Facebook, YouTube, TikTok, LINE, etc.) aligned with brand positioning, local trends, and business goals. - Create content calendars and campaigns tailored to Japanese audiences, focusing on storytelling, seasonal relevance, and engagement. - Collaborate with local influencers, KOLs, and fan communities to amplify brand voice and generate authentic user engagement. - Localize global content and campaigns while ensuring cultural fit and platform relevance. - Monitor channel analytics and user feedback to continuously optimize content direction and community growth. - Stay on top of platform algorithm updates and local content trends (e.g. hashtags, meme culture) and propose proactive strategies. - Partner with cross-functional teams including KOL team and Event Team, and creative to ensure consistent brand messaging and campaign integration. - Develop playbooks and creative best practices for content production, creator collaboration, and social innovation in Japan. - Provide leadership and training to junior social staff, agencies, or freelancers (if applicable).