美团Merchant Operations Expert
任职要求
What We Need From You 1.Over 3 years of experience in key account management, channel development, or retail management, with a solid foundation in management methodologies and practices. 2.Strong business negotiation and market expansion skills, with a keen ability to identify client and user needs and a proactive attitude toward challenges. 3.Experie…
工作职责
1. Responsible for the development and operation of regional chain brands, driving user acquisition and scale growth for assigned brands, leading the team to execute the company's sales strategies, and achieving performance targets. 2. Promote deep collaboration between regional chain brands and the platform in areas such as brand marketing, promotional activities, and user operations, enhancing the partnership and stickiness between the brands and Keeta. 3. Based on the characteristics of the food and beverage industry, develop a deep understanding of categories and brand operation models, identify business development opportunities, and formulate tactical plans covering (but not limited to) growth, marketing, user experience, and membership programs to strengthen Keeta’s influence within the industry. 4. Establish strong communication with the delivery department, acting as a bridge between brands and the platform’s delivery operations, and work collaboratively to continuously optimize the brand delivery service experience. 5. Fully leverage personal work potential, gather frontline marketing information, user feedback, and local market dynamics to provide valuable insights and references for the company's decision-making.
What You'll Do Merchant Operations: Work closely with commercial teams to identify key operational opportunities and reduce defects, driving continuous improvement across the merchant base. End-to-End Project Management: Lead cross-functional projects from scoping to delivery, using structured project management methods to plan & execute key projects idenpendently toward clear business goals. Problem Solving: Identify root causes of risks and opportunities, develop multiple actionable solutions, and evaluate tradeoffs to recommend the best path forward. Process Optimization: Execute, optimize, and scale core analyses and processes — establishing standardized workflows that improve team efficiency and are regularly reviewed for performance. Product & Tool Development: Identify merchant needs and pain points; partner with product and Product teams to support the implementation from merchant/sales-side tools and capabilities that improve online operational efficiency. Cross-Functional Collaboration: Partner with commercial teams to understand pain points and identify system and process improvements with local & global team members.
1. 对Keeta 外卖业务商家侧运营提供数据分析和数据支持。Provide data analysis and data support for merchant-side operations of Keeta's food delivery business 2. 与业务运营团队、前线团队、数据团队等协同方紧密合作，基于商家运营的需求，产出不同业务运营场景下的指标体系和运营策略。Work closely with both internal and cross-functional teams, identify business needs and build scalable indicator systems for different operation scenarios. 3. 通过数据深度分析，和业务团队一起深入挖掘和洞察商家的需求，定位业务关键机会。Through in-depth data analysis, collaborate with the business team to deeply explore and gain insights into merchant needs, identifying key business opportunities. 4. 参与业务侧专项，对项目提供数据分析支持，推动项目的落地，并对项目结果共同负责。Participate in operation key projects, provide data analysis support for projects, promote project implementation, and share responsibility for project results.
Account Onboarding a. Manage the API integration process with the brand accounts b. Monitor the operation metrics for API accounts and work out the solution with the internal API team and external service providers Merchant Empowerment a. Merchant Portal Operations: 1. Responsible for the rollout and promotion of core merchant portal features (eg, data dashboards, menu management, self-promotion tools, notification tools). 2. Develop phased operational strategies to drive merchant awareness and adoption of portal capabilities. 3.Monitor merchant usage metrics (eg, feature penetration rate, active merchant count, operational retention rate), analyze pain points and optimization opportunities in feature usage, collaborate with the product team to provide requirement recommendations, and drive product iteration. b. Merchant Service & Experience Optimization: 1.Continuously identify the operational and experiential pain points of merchants. 2.Use feedback collection and benchmark research to improve system functionality and merchant experience (eg, brand service report, online/offline message), ultimately enhancing merchant operational efficiency and retention. Sales Efficiency Improvement a.Gain a deep understanding of the Account Management team's end-to-end sales workflow and identify pain points along the way. b.Liase with the Product & Engineering team to build Product functions oriented towards sales target management or process management during daily operations (eg, brand visit, task tools). 账户接入 a. 管理品牌账户的API对接流程 b. 监控API账户的运营指标，协同内部API团队及外部服务商制定解决方案 商户赋能 a. 商户门户运营： 1. 负责核心商户门户功能（如数据看板、菜单管理、自主营销工具、消息通知工具等）的上线与推广 2. 制定分阶段运营策略，提升商户对门户功能的认知与使用 3. 监控商户使用指标（如功能渗透率、活跃商户数、运营留存率），分析功能使用中的痛点与优化机会，协同产品团队提出需求建议，推动产品迭代 b. 商户服务与体验优化： 1. 持续识别商户在运营和体验中的痛点 2. 通过收集反馈与对标研究，优化系统功能与商户体验（如品牌服务报告、线上线下消息等），最终提升商户运营效率与留存 销售效率提升 a. 深入理解客户管理团队端到端的销售流程，识别各环节痛点 b. 协同产品与工程团队，在日常运营中构建面向销售目标管理与流程管理的产品功能（如品牌拜访、任务工具等）
● You will shape O2O’s product assortment and seller ecosystem—defining category strategies while partnering with both large and small merchants to deliver a reliable, diverse product catalog. ● Key Responsibilities ○ Define category-specific product pools (fresh, pantry, beauty, FMCG, etc.) and set selection, pricing, and rotation strategies. ○ Curate bestseller lists, seasonal bundles, and scenario-based assortments (e.g., “Family Dinner Kit”). ○ Serve as the primary partner for key account, enabling joint assortment planning, inventory alignment, and promotions. ○ Equip sellers with SaaS toolkits, operational playbooks, training, and performance dashboards. ○ Monitor seller health metrics (stockouts, ratings, fulfillment speed) and drive continuous improvement.