美团Social Media Design Expert

• Have a deep knowledge of Apple, its products, its business prioritization to help the team deliver world-class, locally resonant communications on social media platforms. • Lead the end-to-end content development process for China’s social platforms—from planning and ideation through design, production, and final implementation. This includes managing multiple content workflows simultaneously, setting clear expectations with cross-functional teams, and ensuring all projects are delivered on time, on brand, and to the highest standard. • Collaborate with Apple internal teams, external agencies and platform partners closely and push for content innovation for social media programs, with the goal of maximizing Apple’s impact and influence in the social media landscape.

1. Design marketing materials. Create graphics for social media, product packaging, websites, and advertisements that align with brand identity. 2. Teamwork is dreamwork. Work closely with copywriters, creative directors, producers, and marketing teams to ensure cohesive visual concepts. 3. A wizard with design tools. Develop designs using tools like Photoshop, InDesign, Adobe Creative Suite, and Figma. 4. Eye for typography and color theory. Use fonts, design principles, and color schemes to enhance the appeal of marketing materials. 5. Maintain brand guidelines. Ensure consistency across all visual designs to build a strong brand identity. 6. Develop visual concepts. Brainstorm and execute ideas that align with the company’s goals and target audience. 7. Adapt designs for various mediums. Tailor visuals for digital platforms, print, and multimedia projects. 8. Deadlines is key. Manage time effectively to deliver high-quality designs on schedule. 9. Stay updated on design trends. Research industry trends to integrate modern and innovative styles into projects.

1. User Growth & Channel Management: Develop and execute global user acquisition strategies through various channels including social media, community, content marketing, partnerships, and online/offline events； 2. Customer Service System Development & Optimization:System Building: Design and establish the company's customer service framework, including but not limited to implementing a ticketing system, knowledge base, community support channels, and SOPs.Team Enablement: Assist in recruiting, training, and enabling a team of support specialists to provide professional, efficient, and multilingual 24/7 customer support.Experience Monitoring: Implement user satisfaction tracking mechanisms (e.g., NPS/CSAT) to continuously monitor and improve support quality and user satisfaction.Feedback Loop: Systematically collect, analyze, and categorize user feedback and common issues. Collaborate closely with product and tech teams to drive product optimization and iteration, creating a positive ""user feedback -> product improvement -> user experience"" cycle； 3. Product Operations & User Retention: Plan and implement operational plans for new feature launches and marketing campaigns (e.g., airdrops, trading competitions). Analyze user behavior data to continuously improve user activity and retention rates； 4. Market Analysis & Insight: Monitor market trends, competitor activities, and user feedback to provide data-driven insights and recommendations for product iteration and operational strategy. 1. 用户增长与渠道管理： 制定并执行全球用户增长策略，通过社交媒体、社区、内容营销、合作伙伴关系及线上/线下活动等多种渠道获取用户； 2. 客户服务体系建设与优化：规划并搭建公司的客户服务体系，包括但不限于建立工单系统、知识库、社区支持渠道和SOP；协助招聘、培训和支持专员团队，确保团队能提供7*24小时、多语言的专业且高效的客户支持。建立用户满意度监测机制（如NPS/CSAT），持续跟踪并提升客服质量和用户满意度。反馈闭环： 系统性地收集、分析并归类用户反馈与常见问题，与产品、技术团队紧密协作，推动产品优化与迭代，形成“用户反馈-产品改进-用户体验提升”的正向循环； 3. 产品运营与用户留存： 策划并执行针对新功能上线、市场活动（如空投、交易竞赛）的运营方案，分析用户行为数据，持续提升用户活跃度与留存率； 4. 市场分析与洞察： 跟踪市场趋势、竞品动态和用户反馈，为产品迭代和运营策略提供数据支持和决策建议。

Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.