影石Campaign Manager

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.

营销活动策略制定与闭环落地 1. 负责端内活动场景策划（如秒杀频道、领券中心、大促会场），制定主题、目标、玩法策略； 2. 支持商家侧活动策略制定与效果监控，推动站内资源、商户资源与玩法工具高效联动； 3. 全流程负责活动的策划、执行、数据评估与优化 用户增长场景深挖与新增长点探索 1. 通过数据分析洞察细分人群、品类机会、订单场景，结合用户消费路径挖掘潜在增长空间； 2. 打造品类专场、场景型会场（如“夜宵场景”、“下午茶场景”等）以满足多样化消费需求，提升GTV与用户粘性。 营销工具创新与产品推动 1. 探索适配本地消费习惯的新型外卖玩法（如动态满返、分享立减、随机立省等）； 2. 推动营销工具（如券包系统、秒杀引擎、权益中心等）在功能和体验上的持续优化； 3. 快速迭代、至少每周更新玩法机制或测试策略组合，结合数据反哺产品侧优化方向 Marketing Campaign Strategy and Full-Cycle Execution 1. Responsible for in-app campaign scenario planning (e.g., flash sale channel, coupon center, mega sale pages), including theme definition, goal setting, and mechanism design. 2. Support merchant-side campaign strategy development and performance monitoring, driving efficient synergy among platform resources, merchant participation, and promotional tools. 3. Own the end-to-end process of campaign planning, execution, performance evaluation, and optimization. User Growth Exploration and New Growth Opportunities 1. Identify segmented user groups, category opportunities, and order scenarios through data analysis; uncover potential growth opportunities along the user consumption journey. 2. Design category-focused and scenario-based campaign pages (e.g., “Late-night cravings,” “Afternoon tea moments”) to fulfill diverse consumer needs and improve GTV and user stickiness. Marketing Tool Innovation and Product Enhancement 1. Explore new food delivery mechanics tailored to local consumer behavior (e.g., dynamic cash back, instant sharing discounts, surprise savings). 2. Drive continuous improvement in marketing tools (e.g., coupon bundle systems, flash sale engines, perks centers) in terms of functionality and user experience. 3. Ensure rapid iteration—update gameplay mechanisms or test strategy combinations at least weekly—and use performance data to feed into product-side optimizations.

1、制定活动框架：明确活动目标和时间线，建立核心主题，设定总体目标和预算，分解具体目标，并将职责分配给跨职能团队； 2、市场与竞争分析：持续监控市场趋势和动态，从卖家和买家中获取洞察，同时借鉴其他国家或地区的最佳实践，建立信息库并发掘新的增长机会； 3、生成洞察：整合内部数据、市场研究以及来自卖家和买家的反馈，挖掘可执行的洞察，以解锁新的增长机会或提升运营效率； 4、促进跨职能协作：作为知识中心，与业务发展团队、创作者团队及其他团队（包括产品经理）合作，设计并执行一致且有影响力的活动。 1.Develop Campaign Framework: Identify campaign objectives and timeline, establish a central theme, set overarching goals and budget, break down targets, and allocate responsibilities to cross-functional teams; 2.Market and Competitor Analysis: Monitor market trends and activities, gather insights from sellers and buyers, and draw on best practices from other countries or regions to build an information repository and identify new growth opportunities; 3.Generate Insights: Integrate internal data, market research, and feedback from sellers and buyers to uncover actionable insights that can unlock new growth opportunities or enhance operational efficiency; 4.Foster Cross-Functional Collaboration: Serve as a knowledge hub, partnering with Business Development teams, the Creator team, and others (including Product Managers) to design and execute cohesive, impactful campaigns.

设计和建立活动机制，包括折扣结构、促销规则和奖励系统，以最大化客户参与度和销售额。计划、实施和监控促销活动，从开始到结束，确保及时和成功的交付。与产品、供应和营销团队合作，定义并传达清晰、有吸引力的卖点，突出每个活动的价值主张。就通过活动驱动的用户生命周期价值优化提供建议。分析活动表现数据，以识别趋势、洞察和改进机会。监控和报告关键绩效指标（KPIs）和指标，以评估活动效果。进行市场研究，了解行业趋势、竞争格局和客户偏好。管理活动预算，确保资源的成本效益分配。不断测试和优化活动策略，以最大化投资回报率（ROI）。根据需要与外部合作伙伴和供应商协调，以增强活动的覆盖面和影响力。及时了解最新的数字营销技术和最佳实践。 We are looking for a Campaign Manager to lead the planning, execution, and optimization of promotional campaigns for Partnership & Affliates Channel. You will be responsible for campaign mechanism setup, defining key selling points, building and maintaining landing pages, and managing inventory to ensure campaign success. Design and establish event mechanisms, including discount structures, promotion rules, and reward systems, to maximize customer engagement and sales.Plan, implement, and monitor promotional campaigns from inception to completion, ensuring timely and successful delivery.Work with product, supply and marketing teams to define and communicate clear, compelling selling points that highlight the value proposition of each campaign.Advise on lifetime value optimisation of users driven by campaigns. Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Monitor and report on key performance indicators (KPIs) and metrics to assess campaign effectiveness.Conduct market research to stay informed about industry trends, competitive landscape, and customer preferences.Manage campaign budgets, ensuring cost-effective allocation of resources.Continuously test and refine campaign strategies to maximize return on investment (ROI)Coordinate with external partners and vendors as needed to enhance campaign reach and impact.Stay up-to-date with the latest digital marketing technologies and best practices.