影石Video Producer
任职要求
Requirements: • Bachelor degree or above, major in directing, film photography, animation design, advertising and media related majors, with systematic visual and creative training; • Adobe CC skills including Premier and AfterEffects; • Experienced producing, shooting and editing video creatives/ads/commercials; • Familiar with video camera and lighting equipment, familiar with video software and video production and editing process; • Experience with digital content such as social media and online advertising campaigns; • Ability to handle multiple projects in a fast-paced environment; • High taste level for design aesthetic and hierarchy; • Experience executing video creatives throughout multi-touch experiences; • An eye for footage/content selection. Have certain insights on design, aesthetics, and creativity, love the film and television industry, and pay attention to industry trends; • An eager approach to following social media trends and understanding of action sports markets; • Please attach recent works or links to works.
工作职责
We're looking for an optimistic, results-oriented and thoughtful individual to join Insta360. This role will be focused on managing and producing video campaigns through conception, producing, shooting and editing and reporting Responsibilities: • Responsible for the conception of brand and product promotional videos, commercials, creative short films, etc.; • Participate in the planning of the video, cooperate with the completion of the script and storyboard production; • Responsible for the on-site video shooting, or cooperate with the supplier team to shoot; • Responsible for following up the post-production process, checking the entire video logic, rhythm, music, etc., to ensure the overall style and packaging effect of the film.
- Responsible for planning and overseeing all aspects of in-house video productions including sourcing talent and crew for the productions, planning locations, timelines, coordinating with in-house creative teams to build scripts and shot lists, creating shoot schedules and working closely with our our editing teams during post production. - Video productions will include product launch videos, showcase videos, seasonal sales campaign videos, tutorials, branding videos, event recap videos and more. - Align with internal media and product marketing teams in advance of each production to ensure key product selling points and shot requirements are met and included in production materials - Track and manage projects within the allocated budget - Internalize the entire Insta330 product line and all product features. Become an expert in Insta360 products. - Maintain constant communication with internal departments to ensure timely delivery of all projects. - Supervise any external contractors or agencies to ensure the video project quality is delivered up to company expectations. - Provide inspirational research for video projects such as new locations, talent and other creative ideas - Work with in-house creative team to brainstorm new video concepts and series - Track all project budgets, project output and manage data to help executive leadership team understand effectiveness and scalability of video production efforts. - Support other areas of marketing when needed such as attending offline events, demos for important media/partners and social media management. - Report directly to VP, Marketing & Business Development
Responsibilities: 1. Lead the creative direction, concept development, and strategy for Insta360 video campaigns and productions. 2. Proactively conceptualize and script compelling storytelling for ads and commercials. 3. Identify and develop high-performing, organic social media content that resonates with audiences. 4. Understand the unique value propositions of Insta360 products and create innovative, unique creative concepts based on them. 5. Monitor and ensure the consistency and quality of the brand's appearance across all social media, ad creatives, and video content. 6. Collaborate closely with video producers, and marketing and advertising teams to design impactful owned and paid media campaigns and align with storyboards and shooting plans.
- Lead and inspire a team of visual designers and video producers to produce innovative and on-brand content that resonates with our target audience. Maintain a high creative standard while encouraging fresh, bold ideas; - Oversee the creative direction of photo and video shoots, and manage the creative process from concept to final execution, ensuring deadlines are met and projects are delivered within budget; - Work with marketing teams to create engaging and dynamic content for different platforms. Drive the development of compelling video content, photography, and interactive experiences; - Ensure consistency in all creative outputs by adhering to the brand's visual identity, tone of voice, and core values. Review creative materials to ensure they meet brand standards and effectively communicate the brand's personality; - Deep understanding of the product's unique value propositions and develop innovative creative concepts based on it;
• Have a deep knowledge of Apple, its products, its business prioritization to help the team deliver world-class, locally resonant communications on social media platforms. • Lead the end-to-end content development process for China’s social platforms—from planning and ideation through design, production, and final implementation. This includes managing multiple content workflows simultaneously, setting clear expectations with cross-functional teams, and ensuring all projects are delivered on time, on brand, and to the highest standard. • Collaborate with Apple internal teams, external agencies and platform partners closely and push for content innovation for social media programs, with the goal of maximizing Apple’s impact and influence in the social media landscape.