影石Marketing Manager - North America
任职要求
Requirements - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 5+ years of experience in integrated marketing, with a focus on the North American market. - Proven experience managing influencer marketing, PR campaigns, and local events. - Strong analytical skills, with the abili…
工作职责
Responsibility - Market Strategy: Develop and implement a comprehensive marketing strategy for the North American market, setting clear goals and KPIs to drive brand growth and sales. - Influencer Marketing: Manage relationships with key influencers and content creators to amplify brand visibility and engagement. - Public Relations: Oversee PR initiatives, including media outreach, press releases, and partnerships, to enhance brand reputation and credibility. - Local Events: Plan and execute local events, product launches, and activations to connect with target audiences and drive brand affinity. - Cross-Functional Collaboration: Work closely with product marketing, brand management and sales teams to ensure alignment and maximize campaign impact. - Performance Tracking: Establish and track team KPIs, monitor and analyze campaign performance, providing actionable insights to optimize strategies and achieve business objectives.
Responsibility - Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across North America. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.
• Campaign Management: Lead and manage marketing campaigns based on strategies set by the Marketing Lead. Ensure all efforts meet defined objectives and quality standards. Develop and execute marketing strategies aligned with broader company goals, driving performance and meeting short-term targets. • Digital, Social Media, and Influencer: Own and manage digital, social media, and influencer campaigns, ensuring alignment with target audience expectations and achieving desired engagement and conversion results. • Partnership Collaboration: Work cross-functionally with global teams to develop and maintain partnerships that elevate the Supercell brand and contribute to measurable business growth. • Go-to-Market Execution: Execute the go-to-market strategy with excellence, ensuring operational plans are completed effectively and on time. • Team Collaboration: Actively contribute to and collaborate with team members across different crafts, ensuring the successful delivery of marketing initiatives. • As a Supercell employee, you are expected to travel as part of your role to collaborate with global teams, attend industry events, and contribute to the success of our games and partnerships. While travel may vary by role, employees should anticipate a minimum of up to 35% travel. a minimum of up to 35% travel
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4. Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.) Work Location: China-Shenzhen
Why join us: Anker Innovations is a global leader in smart charging technologies and a developer of consumer products for the home, car, and mobile life. Founded in 2011, we are committed to shaping the consumer electronics brand in the global marketplace, bringing innovative, technologically savvy leading products to consumers around the world. We've brought our products to 100+ countries and regions with more than 140 million users and a revenue of 2+ billion USD in 2022. Anker Innovations has successfully built Anker, a world-renowned high-end innovative charging brand, and launched intelligent hardware brands such as Eufy, Nebula, and Soundcore to further explore smart charging, smart voice, home security and other categories, bringing leading products with technological charm and 1400+ intellectual property rights to the market, to ensure that our products continue to be popular. Today, we have 4000+ employees in 15 offices across North America, Europe, Australia, Asia, LATAM and the Middle East and the proportion of R&D personnel up to 50%. We are always looking for top talent like you to join us! Location: Onsite at our Bellevue, WA office Job Overview: We are seeking an energetic and experienced Business Manager to become a member of our North American Sales & Business Development Team. This person will be a key player and highly involved in all stages of the sales process. He/she will ensure that the sales activities of the product line are best supported and conducted in accordance with Anker policies. The responsibilities will include but are not limited to, working closely with the sales team to maximize the sales of products to and through their assigned sales channels and accounts. The ideal candidate will demonstrate expertise in leading projects related to sales, channel marketing, operations, product lifecycle management, inventory management (CPFR), and key account management. This position has the potential to form a cornerstone of our rapidly growing organization. Job Responsibilities: - Serve as a liaison between internal teams (sales, marketing, product management) and with channel partners regarding product inquiries, market updates, competitive updates, and more. - Partner with marketing and sales departments to understand current and upcoming key customer needs and special demand requests. - Monitor sales versus forecast for all products within a brand portfolio. Identify, analyze, and document forecast issues related to demand forecast for identification of corrective actions. - Work with the product development, Go-to-Market teams, and marketing groups to develop new product introduction forecasts and timelines. - Coordinate the shipments of sample products and store fixture items (such as displays and endcaps) as needed. - Identify process improvements to support business operations. - Making recommendations on how to increase efficiencies, in order to decrease monetary cost, reduce cycle times, and improve customer satisfaction - This role evaluates and analyzes retail data to make recommendations for new and current item pricing, identify discrepancies, and create solutions to pricing issues - Help retailers understand the impact of pricing decisions on their business and sell pricing services to new and current retailers